profession
How to create a smoother onboarding process for new PR hires

How to create a smoother onboarding process for new PR hires

Hiring new employees is an exciting opportunity to flesh out your PR team, but the onboarding process can often slow things down. With a faster, more efficient, and more thorough onboarding process, you’ll be able to welcome your new employees better—and help them...

6 comms tips for small business owners that lead to success

6 comms tips for small business owners that lead to success

Starting a small business isn't easy. With all the challenges facing businesses these days, it's hard for beginning entrepreneurs to know how best to set themselves up for success. Knowing the proper first steps can mean the difference between thriving and failing....

4 examples of essential tech for PR

4 examples of essential tech for PR

Social media is one of the most important tools in a public relations professional’s toolkit. It helps you connect with journalists, build relationships with influencers, and reach your target audience directly. But with new platforms and technologies emerging all the...

5 tips for building public relations in real estate

5 tips for building public relations in real estate

Real estate agents should educate themselves on the significance of marketing the houses they sell. Even though navigating through the housing market is a challenge, there are some tricks that boost your sales. While some experts predict the ebbs and flow of the...

4 ways to use your website as a PR tool

4 ways to use your website as a PR tool

In terms of the PR tools that are widely and readily available to your company, there is no doubt that an effective website needs to rank right at the top. There are all sorts of explanations as to why you website can prove to be a major benefit in so many different...

4 ways PR firms can improve security and avoid cyberattacks

4 ways PR firms can improve security and avoid cyberattacks

All businesses are susceptible to cybersecurity threats in one way or another. These threats continue to grow and it has left people wondering how to navigate them. However, there are some businesses that face graver risks because of what they do. One of these is...

4 tips for improving your public relations game this summer

4 tips for improving your public relations game this summer

Preparing for the summer requires more than packing your bags and saying goodbye to your friends: It may also mean thinking about how you want people (namely future employers, partners, clients, etc.) to see you after graduation. The way that you market yourself can...

PR agencies report 2021 profitability at 19.7 percent

PR agencies report 2021 profitability at 19.7 percent

New research from PR-focused M&A advisory services firm Gould+Partners finds that U.S. PR agency profitability was 19.7 percent of net revenues (fees + markups), up from 18.2 percent a year ago, according to PR professionals responding, by invitation, to...

4 public relations tips for your new restaurant

4 public relations tips for your new restaurant

Public relations may not be your first thought when introducing a new restaurant to the public, but it can be one of the most effective ways of getting people talking. If you have just launched a new restaurant and are still trying to get things off the ground,...