At a recent PRSA-LA event, I gathered with industry insiders and engaged in spirited discussions on the evolving role of public relations in the age of AI. As I spoke with one fellow PR professional, we arrived at a shared realization: PR is experiencing a resurgence...
Did you know that many small and medium-sized enterprises (SMEs) lack a structured public relations strategy? Leveraging public relations can be a game-changer for SMEs, enhancing brand visibility, credibility, and customer trust. By strategically utilizing PR...
As a culture, we’ve made some middling progress against systemic racism in the workplace (depending on who you ask, of course), but such a deeply ingrained societal disease won’t be corrected by company policies and procedures without ardent and honest...
International Women’s Day (IWD) is globally celebrated to honour women's achievements and confirm our ongoing dedication to making the world more equal, diverse, and inclusive. This year’s IWD theme, #InspireInclusion, reminds us to promote diversity in...
2024 presents a formidable challenge for B2B brands seeking to stand out. The battleground has shifted, with two significant factors redefining the rules of both communications and brand engagement: the proliferation of AI-fueled content and the gradual fading of...
Over the past month, we have shared the achievements and impacts of Black people in social media channels, blogs, podcasts and other communication channels. Now Black History Month is over, and we are preparing to celebrate women’s impact on our communities throughout...
In today's rapidly evolving digital landscape, organic growth remains crucial for brands seeking sustainable success. However, navigating the complexities and intersections of each ingredient—content, search engine optimization (SEO), social, and more—while earning...
DEI has generally been considered an initiative under the Purpose umbrella, and squarely in the PR domain, but the rise of the Chief Diversity Officer in many organizations has largely usurped that critical company mandate and challenge. New research from The...
What’s on the table in 2024 for the ever-evolving food and nutrition space? New research from Today's Dietitian and Pollock Communications offers a glimpse into the shifting landscape of what we eat and why, as consumers increasingly prioritize both their well-being...
Far from being merely a trendy term, augmented reality (AR) has rapidly become an essential tool in actively transforming and reshaping how PR campaigns are conceptualized and delivered. To showcase this, let’s explore the tangible benefits provided, as well as...
In the realm of contemporary business practices, the significance of customer communication cannot be overstated. It serves as the linchpin that connects consumers with brands, fostering a dialogue that extends beyond mere transactions to build meaningful...
So, here's the thing. Mergers and acquisitions often fail. We're not saying this to scare you. It's just a stark reality in the business world, and understanding why they often fall short is crucial. Now, that’s not to say that mergers and acquisitions can’t be...