It takes something special to get Helena Brantley, founder of Red Pencil Publicity + Marketing, on a plane. “I hate to fly, and I will fly for PubWest,” she says in a recent Zoom interview. As with many other events in 2020 and so far in 2021, PubWest’s annual...
While we always like to celebrate the best of the best here at Bulldog Reporter come year-end, we feel there’s something to be said for the articles that performed, well, erm…let’s say LESS than optimally. Why you ask? Because many of the articles that collect...
Another year, another round-up. Once again, Bulldog Reporter has brought you hundreds of amazing articles to keep you industry-savvy and ahead of the curve with all the best public relations news. Whether you get the Daily Dog in your inbox every day or visit our blog...
As we are only about six weeks into the new year, you’d think it would be difficult to find four interesting public relations stunts, but considering all the scandals we’ve seen so far, and that the awards programs and the Super Bowl have happened or been...
I just finished judging a dozen entries for a prestigious industry award program. Entrants were required to state a “business outcome” that the campaign was supposed to deliver. Most of them did write down a business objective. Sadly, only one reported results based...
We in PR are confronted daily with clients that do not necessarily understand what our profession stands for—or what our purview even is. The fact is, it is more important this year than perhaps any other since the founding of the profession to set the industry record...
In 2016, the Agility PR Solutions team researched and wrote over 267 PR articles for our subscribers, filled with PR tips, media monitoring best practices and much more. In case you didn’t get a chance to read them all, here's our top ten for the year to help you...
A couple of years ago I’d have laughed myself at that title, as all of us in the SEO world joked how Bing’s only user was someone’s grandmother desperately in search of how to access Google. But since 2008 Bing has seen a steady rise in its search query market share...
At WriteCulture, we teach all kinds of tech PR workshops and seminars to corporate PR staff and PR agency account teams. When we teach the pitching class, we run into the same roadblocks across the PR spectrum—too much jargon, wasted email intros with lifeless...
Andi Bell is able to memorize the order of several decks of cards. He does this by associating each card with a character. The Jack of Clubs becomes a bear, the Two of Spades a pineapple and so on. He picks a route through a city, making note of buildings and points...
MediaMiser has reached another significant milestone that will both benefit our existing clients and entice new prospects — we’ve finalized our acquisition of the Agility business from PRNewswire. With the acquisition, MediaMiser, part of the Innodata family of...
When I interview print or online journalists about their editorial coverage and PR preferences, their answers are all over the map. Sure, they all want PR pros to target pitches more carefully, and most list email as their preferred method of communication. Beyond...