At a recent PRSA-LA event, I gathered with industry insiders and engaged in spirited discussions on the evolving role of public relations in the age of AI. As I spoke with one fellow PR professional, we arrived at a shared realization: PR is experiencing a resurgence...
Search results
One of our super pleasant representatives will be happy to help you out.
The benefits of outsourcing marketing—and how to implement it into your business
If you’re struggling to fill marketing positions or meet your marketing goals, it might be time to look at the benefits of outsourcing marketing. Outsourcing marketing is quickly becoming recognized as a viable way for startups and SMEs to execute sophisticated...
8 ways artificial intelligence can boost your email marketing
AI-powered email can be described as a process of promoting goods and services with the help of personalized email campaigns, which includes methods like data collection, data analysis and additional observations of the audience or economic trends that may impact the...
C.A. Fortune Announces Monumental Transaction with SRW Agency, Creating a National Powerhouse in Consumer Brand Sales and Marketing
CHICAGO, March 11, 2024 /PRNewswire/ -- C.A. Fortune, a privately-held, leading national consumer brand sales and marketing agency, is thrilled to announce its largest transaction to date with SRW, a specialized food and beverage agency known for its award-winning...
Ruder Finn Acquires New York Based Digital Marketing Agency Flightpath
NEW YORK – 03/11/2024: Leading communications and marketing consultancy, Ruder Finn, announced today the acquisition of Flightpath, an award-winning New York-based digital marketing agency. This acquisition further builds on Ruder Finn’s expansion of the agency’s...
RTC Partners Announces Investment in COMM, the Latest Addition to its Powerhouse Marketing Services Platform
The Addition of COMM Creates Deeper Digital Marketing, ABX, Branding, and Creative Depth to the Growth-Focused Marketing Services Platform Miami -- March 6, 2024 -- RTC Partners, a growth-focused private equity firm, today announced an investment in COMM, formerly...
Improving marketing impact: Misaligned marketing goals and business objectives reveals the need for a new approach
Unlike in the siloed days of marketing yore, success today calls for a holistic approach that integrates the needs of other business segments and aligns with the larger goals of the company. And while almost 9 in 10 B2B marketing leaders are more focused on business...
Influencer marketing in social media: Benefits, opportunities, challenges and risks
In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a powerful strategy. Influencer marketing involves collaborating with individuals who have established credibility and a dedicated following on social media platforms. It...
How to use SEO segmentation to amplify your marketing
Search engine optimization (SEO) is a crucial aspect of digital marketing. By evaluating your website in terms of audience engagement and technical performance, you can spot urgent issues and find opportunities to boost your ranking position. But just assessing the...
5 strategic steps for creating an effective omnichannel marketing strategy
Shopping has evolved dramatically over the years. No longer confined to physical stores, today's consumers can effortlessly purchase on your website, grab deals from emails, or simply click "Add to cart" while scrolling through your socials. The stats speak for...