Did you know that an average media reporter receives five pitches per day, but crafts only up to five publications per week? Only 25% of the stories written by journalists come from pitches. That’s why you need to work out some winning approaches to slip your content...
We’ve had the pleasure of working with Celena Fine, a Vice President at TierOne Partners, on multiple occasions. Her webinar, How to Pitch Broadcast Media: Secrets from a Former TV Journalist, remains one of our most popular. If you don’t have an hour to spare to...
On Wednesday, May 25, we were joined by three top PR and comms executives from leading tech companies for a special panel discussion on crafting a successful PR career in tech. Moderated by Adrianna Hosford, VP Communications at WELL Health, Inc., the panel featured...
On Wednesday, April 27, Eric Schwartzman, digital marketing consultant and author of The Digital Pivot: Secrets of Online Marketing joined us for our monthly webinar series. In his presentation, Eric shared three steps for making the digital pivot and his sequence for...
Since we last wrote a podcast related article, the podcast industry has grown. In 2021, there were 34 million episodes, now there are 48 million. Last year, 75% of Americans were aware of podcasting, now 79% are. In fact, these days, more Americans listen to podcasts...
Travel Alberta is the tourism marketing agency of the Government of Alberta, and is responsible for driving tourism value to the province, a mark which reached $8.3 billion in 2014. The Issue As an indicator of media coverage, advertising value equivalencies (AVEs)...
Carilion Clinic is a not-for-profit healthcare organization based in Virginia. Through its hospitals, primary care facilities, and specialty physician practices, it provides care for nearly one million people. The Issue When Chris Turnbull was brought aboard as...