PR Profiles, Episode 20: Anna Crowe, founder and CEO of Crowe PR “At the end of the day, we want to ensure what we're doing is supporting the business goals of an organization,” says Anna Crowe, founder and CEO of Crowe PR in her interview for the PR Profiles...
Be a Journalist’s Go-To: Agility Webinar Recap
What does successful media relations look like to you? We all wish we had journalists lined up to publish our most recent newsworthy story, but unfortunately, that’s not how this whole PR thing works. Luckily, Nicole Rodrigues joined us for this month’s webinar: “Be a...
The tenets of media relations with Brooke Gabbert | PR Profiles
PR Profiles, Episode 18: Brooke Gabbert, Director of Communications, Study.com Over her 20+ years as in-house PR council, Brooke Gabbert has tried her hand at all things PR. “My time at Six Flags involved rollercoaster openings and a lot of crisis comms; when I moved...
How to make your pitch stand out in a changing media landscape
Agility webinar recap It’s a familiar scenario: your boss or client comes up to you and says that the company has a big announcement and they want lots of coverage in top tier media. But you, a seasoned PR pro, know that while this announcement is noteworthy it’s not...
Don’t wait until you’ve “made it”: Five reasons why startups need PR
As a startup founder, you have a lot on your plate. You're not just building the product and getting it to market; you're working on customer support, fundraising, pitching investors, communicating with partners and vendors, managing employees—the list goes on. With...
September Webinar Recap: Cracking Broadcast—Pitching Secrets for Getting Your Clients on TV
“When coming up with a title, I thought ‘cracking broadcast’, because that's what it feels like,” says Julie Loffredi, award-winning journalist and Head of Content at Broadry in the opening of her webinar for Agility. “Once you crack it, the opportunities keep coming,...
Rings or dragons: Who won the fantasy TV throne? A special PR buzz report
Within a couple of weeks of each other this summer, HBO and Amazon Prime released two highly anticipated fantasy TV shows: “House of the Dragon” and “The Lord of the Rings: The Rings of Power” respectively. Aside from being based on books (at least somewhat in the...
Integrated marketing and communications for PR pros: Agility webinar recap
Anika Jackson started out in marketing long before she got into public relations. “I don’t think I made the connection between the two because I worked with them in silos,” says Anika, in her intro to the August webinar for Agility, “A Successful Union: Integrated...
7 lessons I’ve learned from a decade of pitching journalists that will boost your results
Did you know that an average media reporter receives five pitches per day, but crafts only up to five publications per week? Only 25% of the stories written by journalists come from pitches. That’s why you need to work out some winning approaches to slip your content...
How to pitch broadcast media: Secrets from a former TV journalist
We’ve had the pleasure of working with Celena Fine, a Vice President at TierOne Partners, on multiple occasions. Her webinar, How to Pitch Broadcast Media: Secrets from a Former TV Journalist, remains one of our most popular. If you don’t have an hour to spare to...
Crafting a Successful PR Career in Tech: Agility Webinar Recap
On Wednesday, May 25, we were joined by three top PR and comms executives from leading tech companies for a special panel discussion on crafting a successful PR career in tech. Moderated by Adrianna Hosford, VP Communications at WELL Health, Inc., the panel featured...
The Art of the Digital Pivot with Eric Schwartzman: Agility Webinar Recap
On Wednesday, April 27, Eric Schwartzman, digital marketing consultant and author of The Digital Pivot: Secrets of Online Marketing joined us for our monthly webinar series. In his presentation, Eric shared three steps for making the digital pivot and his sequence for...