Creating essential guidelines for generative AI in PR and healthcare Before joining CURA Strategies in April 2023, Stephanie Wight had already spent a decade working creatively to translate complex healthcare issues for lay audiences and secure top-tier media coverage...
In this month’s free webinar, Mike Atkinson, an account director at Sage Communications, walked attendees through tips for building long-term, mutually beneficial media relationships that will help PR pros stand out from the crowd and earn more coverage. Why media...
It’s not just about the numbers: Why successful investor relations is story-driven How does a photojournalist become the founder of an investor relations (IR) agency? Well, if you’re our latest PR Profiles guest, Ira Gostin, a party is involved. Before Ira was driving...
In this month’s webinar, “Earn more earned media: Why your thought leadership campaigns must be market research-led”, Miles Clayton, founder of Agility PR in the UK (no relation to us), Miles broke down the mechanics of market research campaigns, which in his...
Why you have to go beyond ‘cookie-cutter’ campaigns to reach the U.S. Hispanic market Yaneiza Echezarraga, co-founder of Twin Minds Media and our latest PR Profiles guest, helps brands and other PR agencies go beyond “cookie-cutter” campaigns and activations to reach...
Did you know that over 70% of all online experiences begin in a search engine, and over 90% of all searches take place on Google? This makes Google the most important customer acquisition platform in the world, according to Chris Dickey, owner of Purple Orange...
Invention in PR and why an appreciation for the absurd is an essential skill “As PR people, we're usually at the end of the [product] conveyor belt, and whatever plops onto the belt, we have to go make magic with that,” says Adam Ritchie, principal at Adam Ritchie...
Working with international media and the value of aligning PR with HR “I couldn't have asked for a better way to serve my country,” says Amy Forsythe, Public Affairs Officer at the U.S. Navy Reserve, and author of Heroes Live Here, during her interview for the PR...
Why authenticity is essential for long-term business success “At the end of the day, we want to ensure what we're doing is supporting the business goals of an organization,” says Anna Crowe, founder and CEO of Crowe PR in her interview for the PR Profiles podcast....
What does successful media relations look like to you? We all wish we had journalists lined up to publish our most recent newsworthy story, but unfortunately, that’s not how this whole PR thing works. Luckily, Nicole Rodrigues joined us for this month’s webinar: “Be a...
The tenets of media relations Over her 20+ years as in-house PR council, Brooke Gabbert has tried her hand at all things PR. “My time at Six Flags involved rollercoaster openings and a lot of crisis comms; when I moved to Home Advisor in tech, it was IPOs and...
Agility webinar recap It’s a familiar scenario: your boss or client comes up to you and says that the company has a big announcement and they want lots of coverage in top tier media. But you, a seasoned PR pro, know that while this announcement is noteworthy it’s not...