“The most important thing about distributing content is to make sure the content itself is good,” says Gregg Castano, founder and CEO of NewsDirect in his PR Profiles interview. Gregg has been in the newswire business since the 80s when he started as a newsroom...
For those new to the game, newswires today distribute submitted press releases electronically for a fee to subscribing newsrooms and journalists. Once a press release is posted to the wire, journalists and news outlets who subscribe to that particular wire will be...