Influencer marketing notched up its own marketing influence during the COVID crisis, as consumers found the reliability of influencers to be more trustworthy than the brand marketing they encountered. New research from micro-influencer marketing platform SocialPubli...
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Do consumers trust social media influencers? Overcoming barriers to IM success
Even though there are plenty of communicators who will tell you influencer marketing is overhyped (and we’re not saying it isn’t), the fact is influencers have been proven to boost campaign efforts when used effectively. As businesses adopt digital marketing...
5 reasons your brand or client should work with influencers
Apart from their millions of followers on social media channels, brand endorsements, and large fanbases, influencers are exactly like everyone else. A social media influencer is a person who creates content on their various social media channels, which establishes...
Influencers are the new brand mascots—are yours trustworthy?
One of the most effective PR tools is word-of-mouth publicity. Consumers will be more likely to use a brand or service that someone they know has had a positive experience with. They are just as likely to be wary of any brand or service that people they know talk...
6 ways consumer food brands can collaborate with Clubhouse influencers
Clubhouse is quickly rising in popularity to the likes of Facebook, Twitter and Instagram. Influencers on this platform are known as speakers. On this platform, you can find lifestyle influencers hosting weekly or monthly rooms and speaking on topics ranging from...
6 ways to craft powerful email campaigns to attract influencers
Influencer marketing has quickly become one of the most sought after modes of marketing and this has skyrocketed the demand for influencers, too. One of the major reasons for this is that consumers engage with them regularly. In fact, 61 percent of consumers said that...
R&J Strategic Communications named to GlobeSt. Real Estate Forum’s commercial real estate’s Influencers in Marketing and Communications list
R&J Strategic Communications, a full-service integrated marketing and public relations agency in Bridgewater, N.J., announces that it has been named to GlobeSt. Real Estate Forum’s Commercial Real Estate Influencers in Marketing and Communications list. Awarded...
Post-COVID: Influencers will get paid by audiences, not necessarily brands
Just over a year ago, influencer campaigns were soaring; but since January, brands have all but stopped influencer spending. Among the many economic casualties of COVID-19, influencer marketing has fallen victim to a global hesitation of whether or not to fund...
Consumers are finding influencers more helpful and trustworthy than brands during COVID
The COVID crisis has challenged brands to find innovative ways to connect with consumers, and new data suggests brand marketers may be losing ground to influencers when it comes to building trust. Consumers are spending more time and increasingly engaging with...
4 tips for finding the right social influencers for your brand
The power of social media has never been more apparent, with the top social media influencers being able to reach and connect with millions of fans across several different platforms. Take PewDiePie, for instance, a Swedish social influencer with 119.8 million...