Nelson Bostock UNLIMITED, part of UNLIMITED group, has won the PR and social brief for leading computer hardware manufacturer and gaming laptop specialist, MSI (Micro-Star International). MSI has established itself as one of the world’s best laptop brands, with a...
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More than a third of consumers trust social media influencers over brands
Today’s consumers, particularly Gen Z, are increasingly turning to social media influencers and online communities to make purchasing decisions and receive customer service, according to a new study from Oracle and Brent Leary, partner at CRM Essentials. Social media...
Consumers want brands to deliver on social purpose, not just products—and firms are responding
Social purpose is more than a marketing initiative—it’s now a brand and business imperative, new research from the American Marketing Association – New York (AMA-NY) affirms. American consumers want companies to pursue social purposes, and marketers say their firms...
Employer branding on social media: 6 surefire strategies
The talent shortage is a huge problem for modern workplaces today—69 percent of the US employers are already struggling to fill job positions, and it's projected that human talent shortage will reach 85 million people by 2030. But this doesn't mean that the world...
6 tips for combining social and digital PR for brand growth
Combining social media and digital public relations helps you leverage the strengths of both communication channels to create a memorable and distinctive brand. Social and digital PR can help you amplify growth by targeting the right audience, telling compelling...
The power of video: 93 percent of brands landed a new customer after sharing one on social media
Video has been hailed as a key driver of engagement and sales for some time now, but communicators may not be aware of exactly how powerful the medium is with consumers. New research from marketing-focused video creation firm Animoto shares data that makes it very...
Twitter rebrand showcases effective social listening for reputation management
Recently, Twitter started rolling out a new font to both its app and desktop version, which meant that users would see a different appearance on the platform during their daily scrolling. Back in January, the social media platform announced a broad rebranding campaign...
Global Baby Lifestyle Brand Selects Smoking Gun for Social And PR
Manchester-based Smoking Gun will manage UK promotion via traditional and social media, as well as larger campaigns to support new product development, having won a three-way pitch. Munchkin, which is headquartered in California and has seven global offices, has been...
How social media can help executives hit a brand storytelling home run
If you build it, they will come. A succinct yet powerful statement that’s been prominently referenced for nearly four decades, since we all heard the hauntingly inspiring whispers in 1989’s “Field of Dreams.” But unlike a magical baseball diamond in Iowa where the...
5 social media tactics to improve brand loyalty
Social media is one of the most important tools for marketers. Some might even argue that it's the most important of all. It allows brands not only to attract new customers and followers, but to form a relationship with those people. Brand loyalty is the endpoint for...