Above all else, influencer marketers are looking for authenticity in their campaigns—but how much authenticity is too much? New research from influencer platform Sideqik reveals that 84 percent of consumers say authenticityisimportant when choosing influencers to...
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7 ways influencers have changed marketing strategies
Did you know that 92 percent of Gen Z trust influencers more than celebrities? Influencer marketing has changed the way that brands market to customers. There have also been changes in how brands, influencers, and platforms approach this method. Influencer marketing...
As influencer marketing matures, are influencers’ own motivations changing?
As influencer marketing moves past the “passing fad” phase and onto the long-term strategy agenda for communicators, it has clearly become a cornerstone PR practice. But with this newfound sense of ongoing importance, are influencers themselves seeing things...
New research shows influencers’ screen time is shockingly high
The amount of time spent on mobile devices these days is pretty incredible, and you might expect that influencers probably spend more time online than the average person. But new research from Danish influencer-focused marketing firm Influencer Agency reveals some...
Small businesses are increasingly using influencers to create social media content
New research from business portfolio website Visual Objects reaffirms that influencers are an accessible source of content and engagement for small businesses looking to build a brand on social media, and on Instagram in particular—in fact, a full quarter of small...
Do influencers influence influencers? New fashion study seeks answers
The fashion industry is a hotbed of influencer activity (and persuasion), and may be the poster-child sector for displaying the real power of influencer marketing—even among fellow influencers. In new research revealing the full capability of fashion influencers,...
Majority of consumers prefer micro-level social media influencers
A new survey from PR and social media agency Uproar PR addresses the growing interest in influencer marketing—and finds that even though they may have smaller audiences, micro-influencers deliver big results when it comes to impacting consumer decisions. The research...
Brands are looking for influencers with authenticity and true brand advocacy
You don’t have to be a Beckham, Chrissy Teigen or Grumpy Cat to make big cash as an online influencer. Influencer marketing has become a key comms strategy in recent years as brands look for new ways to directly reach consumers—and according to Rakuten Marketing,...
Why influencers ignore your emails—and what to do about it
The rise of influencer marketing has presented a huge opportunity for PR firms—and is slowly transforming the industry. Now, social media influencers are the people helping to shape the thinking and opinion of the masses, and they typically have a band of loyal...
Tips for attracting the right influencers to your business
The demand for influencers who have the necessary credentials to get behind your brand and make a genuine difference to your marketing is still rising, but the most influential bloggers, vloggers, and celebrities are often over-subscribed with invitations to publicize...