The tenets of media relations Over her 20+ years as in-house PR council, Brooke Gabbert has tried her hand at all things PR. “My time at Six Flags involved rollercoaster openings and a lot of crisis comms; when I moved to Home Advisor in tech, it was IPOs and...
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How to turn a PR crisis into an opportunity for your brand
As a business, not many things hit harder than a PR crisis. A PR crisis can quickly become a full-blown nightmare, whether originating through a social media blunder, an embarrassing product recall, or something more serious. With various stakeholders to appease and a...
Webinar | Your Next Crisis Will Be a Digital Crisis: Are You Ready?
WEBINAR - ON-DEMANDYour Next Crisis Will Be a Digital Crisis: Are You Ready?December 12 - December 16, 2022Available on-demand now! If you missed Molly McPherson’s keynote presentation at the 2022 Crisis Comms Mastery virtual summit, now’s your chance! You can watch...
MP&F Strategic Communications Hires Four New Staff Members
MP&F Strategic Communications has added four new account coordinators to its staff – Sarah Crawford, Maddie Sebestyen, Mason Wright and Kevin Zeller. “We have the utmost confidence in these new hires to bring their exceptional talents, as well as collaborative...
6 crucial components of your 2023 crisis plan
We can’t predict the future, no matter how hard we try. Sometimes, events happen with absolutely no warning and shake companies to their very foundations. In times like these, it’s important to be ready for anything. So how can you prepare yourself for anything that...
Changing Communications Explored at This Year’s IPREX EMEA Regional Conference
Last week in Portugal’s hilly capital city of Lisbon, IPREX leaders met for the opportunity to learn from, get creative with, and spend time with fellow partners from the EMEA region and further afield. More than 20 partners gathered from Europe, India and the United...
rbb Communications Expands Energy and Renewables Practice
rbb Communications, an integrated communications firm and five-time ‘Agency of the Year,’ announced the expansion of its Energy and Renewables Practice. The announcement follows the firm being named agency of record for multinational energy companies Emera...
Worldcom Launches New Crisis Preparedness and Protection Service
The Worldcom PR Group announced the launch of a new crisis preparedness and response service called Salus. Named after the Roman goddess for security, prosperity and wellbeing, Salus is designed to deliver salvation when the worst happens to organisations or brands...
MP&F Strategic Communications Hires Former Titans Leader as Director of Paid Media
MP&F Strategic Communications has added Jennifer Hinkle as its director of Paid Media. In this role, Hinkle will lead the charge on MP&F’s paid media work and enhance the agency’s capabilities and expertise. Hinkle brings more than 20 years of experience in...
An important media-response aspect during a PR crisis is underused: Common sense
Too often a very important aspect of responding to the media during a PR crisis is underused—common sense. This article lists some of the common-sense tactics that I have used when responding to the media during crises. They have always worked for me. If there is one...