Whichever industry you are in, businesses face stiff competition from around the globe. With many offering similar products and services at similar prices, one of the best ways to set your company apart from the competition is to offer excellent customer service....
Small biz PR strategies: 3 ways to stand out in a sea of competitors
In today's increasingly competitive market, ensuring your business stands out in the crowd is vitally important to its success. You might think the best possible scenario would be to have no competitors at all, but the truth is competition can be healthy for your...
4 big ways small business can use PR strategies to grow
Running a small business can be challenging, particularly if you're trying to help the business to grow. Many small business owners make the mistake of assuming that growth strategies used by larger companies can't be applied to them, but this simply isn't the case....
6 tactical media relations tips and techniques for the new year
Public relations management is an essential part of marketing your business. A great PR strategy can help you to earn the attention of a wide audience. However, many people struggle to get started with effective public relations. Fortunately, with a few tips, you can...
4 PR strategies to use when your business goes green
If you're running a business and you're in the process of becoming more sustainable, don't miss out on the gigantic opportunity for some great PR. Whether you've hired a PR strategist or you're doing it on your own, there are some tried and true techniques for getting...
4 ways PR can augment your brand beyond media coverage
Public relations is a crucial aspect of any business’s success or failure. In essence, PR is like marketing, but it is essentially the marketing of the business itself, rather than the products or services that the company has to offer consumers. However, PR has a...