The longstanding problem with lack of diversity in media shows no sign of self-correcting, but the demand is certainly growing, especially among Black consumers—a group that spends over 81 hours per week with media, a whopping 31.8 percent more than the general...
A new era of intelligent CX is catalyzing massive industry transformation: 7 in 10 leaders are completely reimagining their customer journey
With generative AI at the wheel, the customer journey is heading into previously untraversed territory, and the rift between businesses with great CX and those without is about to become a seismic abyss—and those that miss the mark on implementing, or worse, don't...
Believing is seeing: 6 in 10 purchasers now want to see user-generated product visuals before buying—a sharp increase from 2021
Consumers are becoming more skeptical of brands and marketers as sure as the sun rises—not only of the slick messaging many see as intended to “trick” them into purchases, but even of the images that brands present of the products themselves. New research from...
Employees remain worried about AI’s potential threat to their jobs—but in a different form
When generative AI first gained momentum on the business scene about this time last year, the fear was rather widespread that the wunderkind tech would be displacing employees and taking over their jobs. As the year went on, leaders started assuring their employees...
New IPR research examines how comms leaders are approaching Generative AI as a tool rather than a strategy—and why it works
Business leaders have been working Generative AI into their operations as a productivity and automation strategy, and company divisions, including marketing and PR, have followed suit. But new research from the Institute of Public Relations reveals that communication...
Two-thirds of B2B execs believe online commerce is broken: Top ecommerce challenges in the US and Europe
The ongoing struggle among brands and businesses to digitally transform their sales organizations to improve online product discovery, deliver a better customer experience for buyers, and increase operational efficiency seems never-ending, and this is especially true...
The state of short-form video in 2024: New research reveals insights for marketing strategies, the top video platforms for businesses
Any communicator worth her salt knows that video is the best medium for marketing to today’s consumers, but some video styles and platforms are better than others, depending on your audience. After analyzing millions of video hours from over 500K content professionals...
The potent mixture of AI and federal elections is top of mind for corporate leaders in 2024: Together, they are expected to create volatility
As leaders across industries continue investing in AI tools for a wide range of issues they feel their businesses will need to address in 2024, new research from accounting, consulting, and technology firm Crowe LLP and Forbes finds that the ubiquity of AI and the...
The state of SEO in 2024: Leading agencies map where SEO is heading
SEO is already the most important strategy to apply to online content, but new research from media platform and a B2B marketplace DesignRush finds that major changes are expected to make SEO even more critical for PR, marketing and content creators in 2024 as it...
Collateral damage along the road to AI adoption: New research reveals significant increase in customer-facing incidents in mad dash to deployment
As companies around the world raced to get Generative AI deployed across their operations last year, many wondered what the consequences might be to a largely uninformed and unprepared saturation of AI use. New research from digital operations management firm...
Trends in human capital: Businesses worldwide plagued by poor human sustainability, which is cutting their chances of meeting goals in half
The value of human capital is becoming more evident in brands and businesses around the world. As talent becomes a precious commodity, so too does organizations’ recognition of the need for prioritizing human sustainability—the degree to which a company creates value...
Security showdown: 3 in 4 consumers would stop purchasing from a brand if it suffered a cyber incident
Data breaches happen so often now that the public never hears about them—unless of course you happen to be a customer of a victimized brand or business that failed to protect your personal information. New research from digital security firm Vercara reveals that in...