Ronn Torossian

Ronn Torossian
Ronn Torossian is the Founder and CEO of 5W Public Relations: 5WPR is one of the 20 largest PR Firms in the United States.
Three digital marketing strategies for attracting customers

Three digital marketing strategies for attracting customers

The world is changing, and fast. Most businesses are now turning to digital marketing and digital PR as their primary form of outreach, and those that haven’t yet made the shift are sure to do so soon. At the same time, the market can seem crowded, and it can be...

3 tactical tips for mapping out your 2020 social strategy 

3 tactical tips for mapping out your 2020 social strategy 

The new decade has kicked off with a remarkably turbulent start. From COVID-19 to the renewed vigor of the Black Lives Matter movement, brands of all sizes have had to take their social media strategies back to the drawing board. For many brands, this period of...

The 5 best Instagram analytics tools in 2020

The 5 best Instagram analytics tools in 2020

It seemed unthinkable ten years ago but Instagram has become a make-or-break hurdle for most businesses. Whether a brand’s goal is to boost engagement or jumpstart sales using the new Shop feature, it is now vital that digital marketers have their fingers on the pulse...

How Facebook and Instagram are turning business profiles into shops

How Facebook and Instagram are turning business profiles into shops

As of May 2020, social media users will be able to browse and buy products straight from a business’ Facebook Page. While Facebook and Instagram have long supported aspects of e-commerce, including through Facebook’s Marketplace, the budding Libra cryptocurrency...

Instagram announces IGTV monetization—what it means to comms pros

Instagram announces IGTV monetization—what it means to comms pros

Following an announcement last week, Instagram will soon open up a new influencer revenue stream in the form of IGTV advertisements. With many brand deals drying up in the wake of the coronavirus crisis, the move is sure to come as a relief to countless online content...

Brand tips for tapping Twitter’s video marketing explosion

Brand tips for tapping Twitter’s video marketing explosion

How big is the blast when a star larger than the sun explodes? That describes the skyrocketing popularity of video on social media platforms. As video was accelerating 258 percent on Facebook between 2016 and 2017, Mark Zuckerberg was quoted as saying, “I see video as...

3 ways the travel industry can navigate a shared global PR crisis

3 ways the travel industry can navigate a shared global PR crisis

It is undeniable that the entire world is feeling the effects of COVID-19, but few businesses are under such intense pressure as those in the travel and hospitality industries. Both domestic and international travel has ground to a halt, and self-isolation has forced...

COVID case study: Heinz presents a pitch-perfect quarantine plan

COVID case study: Heinz presents a pitch-perfect quarantine plan

With stay-at-home orders extending into their second month for many areas, it is essential that brands investigate how to pivot their messaging and stay relevant to their audiences. With its creation of a 570-piece puzzle colored entirely in “ketchup red,” Heinz has...

Marketing espionage and the art of competitive intelligence

Marketing espionage and the art of competitive intelligence

According to German Chancellor Angela Merkel, “Spying among friends is never acceptable.” But might spying among competitors be an exception? Brands can often learn a lot through competitive intelligence, the science of collecting, assessing and acting on data...

How influencers can bring cancelled live events back to life

How influencers can bring cancelled live events back to life

The current sheltering at home strategy presents CMOs who use influencers with online opportunities to stage events that appeal to their brand. A huge amount, 92 percent, of marketers recently surveyed by marketing research firm Econsultancy said that staging...

Do rewards and loyalty programs still matter? More than ever.

Do rewards and loyalty programs still matter? More than ever.

With all the hoopla about social media and Gen Z, what’s happening to consumer benefits like rewards or loyalty programs? Are they still popular, or even wanted? Are they necessary? That’s what data analytics and technology marketing company Merkle wanted to know when...