Steve Conway

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.
How to brand your startup in 5 steps

How to brand your startup in 5 steps

Creating a brand for a startup company is not easy or simple, and when done badly, can be the difference between success and failure. You could be offering the best service or product in the world, but if you can’t connect with people, grab their attention, inspire...

PR and SEO—how to make them work with one another

PR and SEO—how to make them work with one another

Both PR and SEO are essential departments for modern businesses. Your PR department will ensure that your business is appearing to consumers in the right light and in the right places. Meanwhile, it is the responsibility of your SEO guys to ensure that your website is...

4 tips for enhancing your career as a PR professional

4 tips for enhancing your career as a PR professional

Public relations is something that is needed across every industry. Every company or individual wants to be seen in a positive light, especially by their target audience. Also, most at some point in their journey make mistakes that need damage control. Having said...

6 tips for managing your social media reputation in 2019

6 tips for managing your social media reputation in 2019

Social media cannot only help you to grow your brand recognition and augment your annual sales, but it can also help your large or small organization to effectively manage its online reputation. After all, it can be a powerful platform for promoting your company’s...

How to use your website to reinforce your PR strategy

How to use your website to reinforce your PR strategy

PR and digital marketing go hand in hand. Only when you put both together can you further your company’s goals. The internet has become so integral to our everyday lives that offline and online have blended together. We see a talk, we look online for more information....

Do’s and don’ts for managing a PR crisis and protecting your brand

Do’s and don’ts for managing a PR crisis and protecting your brand

Businesses are run by humans (for the most part), and humans make mistakes. In most cases, the mistakes are small and simple to fix, but occasionally they have the potential to cause real and lasting damage. In extreme cases a client could refuse to pay for work...

4 simple ways to improve your public image

4 simple ways to improve your public image

Image matters, both to individuals and organizations. It’s vital that your business presents itself in a way that makes it appear as a reliable source of confidence and information. Remember that consumers are not going to buy from your company if they don’t know or...

PR leadership skills in focus—which techniques are best?

PR leadership skills in focus—which techniques are best?

Leadership in PR is incredibly important for a number of reasons, especially since a large part of the PR process is collaborating with others and communicating shared goals with outside sources and clients. If you want to find out more, this comprehensive guide will...

Building a reputation—a PR guide to connecting with customers

Building a reputation—a PR guide to connecting with customers

Your customers are not only responsible for your company’s revenue and profit margin—they can also determine your reputation across your industry. For this reason, you must aim to develop rock-solid relationships with your target audience, which can lead to repeat...

Incorporate these key SEO practices into your PR strategy

Incorporate these key SEO practices into your PR strategy

Public relations and SEO used to be two very different disciplines—both equally important to businesses wanting to boost their reputation and reach, but unique nonetheless. These days, they work best when they work toward a common goal. PR impacts SEO, and SEO impacts...

3 ways for companies to defend their reputations online

3 ways for companies to defend their reputations online

Most of us have heard the famous phrase, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” Unfortunately, these days, you don't have complete control over your own reputation. There was a time when, as long as your company didn't...

5 things to consider when setting up a PR agency

5 things to consider when setting up a PR agency

In a tough and competitive market, setting up your own PR agency can be both daunting and challenging, even for a seasoned PR professional. Once you have all the experience in PR that you need, you may be looking for the next step: managing your own agency. However,...