In the fast-evolving landscape of media communications and public relations, QR codes are emerging as versatile tools capable of bridging the gap between traditional strategies and the interactive potential of digital technology. By transforming passive print ads into...
Communicators only succeed when they provide the right messaging to the right audience at the right time. That’s a tall order—but wait: It gets taller still. It’s also important for PR pros and marketers to be mindful of legal compliance, ensuring all their messaging...
As the music industry pulsates with digital innovation, artists and record labels alike are tuning into a new era of media engagement. Success now dances to the beat of a different drum; it’s not just about hitting the right notes but also mastering how they resonate...
Sustainability is of course a paramount issue for businesses and consumers, and new research shows that, despite the words and actions of bureaucratic backlashers, it’s a common consideration for investment management professionals in the US as well—but trust in the...
Considered one of the most reliable measures of the state of brand and institutional reputation, the Edelman Trust Barometer uncovers the top challenges and issues organizations face on an annual basis, and the comms giant’s analysis consistently reveals the central...
Maintaining ethical conduct is crucial for success in public relations. According to the Public Relations Society of America, ethical behavior builds trust, credibility, and promotes positive relationships with stakeholders. It ensures transparency, honesty, fairness,...
All businesses strive to stand out among competitor brands and leave a lasting impression in the minds of their target customers. For PR professionals, improving a brand’s market positioning while managing customer perceptions is their bread and butter. But in today’s...
From the ad inserts that you find in your morning newspaper to eCommerce giants who work with another brand to create a product, all of these are partnerships. With the right partnership, everything falls into place to provide value for all stakeholders, including the...
Today's fiercely competitive market has made brand recognition a necessity. Standing out is pivotal for survival, and an innovative tactic that many brands use is the allure of freebies. By offering something for nothing (or seemingly nothing), brands can capture...
Consider this ordinary situation. You’re planning a weekend away camping, and could do with some new outdoor gear. Almost without thinking, you switch on your laptop and go straight to your trusty outdoor apparel website. You’ve bought from there many times before....
In the world of cutthroat competition, businesses cannot leave their reputation to chance. How a brand is perceived can significantly influence its bottom line, which is why public relations strategies are integral to any successful business. Comprehensive PR...
When you’re making a decision to buy a product or use a business for a specific service, what influences your decision? For many people, online reviews can be a major factor in any decision. In fact, 76 percent of people read online reviews when looking for a local...