Many brands don’t realize they have a PR problem until it’s too late. They spend months perfecting their story—hiring PR firms, lining up social content, scripting launch day down to the minute. But then something unravels in the background: the product doesn’t...
Your business has been breached and sensitive data stolen. Now what? Well, now you start working on damage control. There will be financial implications, but that’s nothing compared to the risk of losing customer or investor trust. The “good” news is consumers and...
The senior care industry is expanding at an unprecedented pace. Fueled by demographic shifts, longer life expectancies, and a cultural emphasis on aging in place, the market for elder care services is becoming more competitive by the day. Yet even as innovation...
Franchise businesses are often considered a surefire path to success. After all, they operate under a proven business model, have established brand recognition, and benefit from economies of scale. However, a franchise’s success doesn’t solely depend on the quality of...
In the rapidly evolving world of cryptocurrency, security is paramount. As digital assets gain mainstream acceptance, the need for secure storage solutions becomes increasingly critical. However, beyond the technical aspects, marketing and public relations play a...
In today’s competitive job market, companies must go beyond traditional recruitment strategies to attract and retain top talent. Public relations, once primarily associated with external brand perception and media relations, has become a powerful tool in shaping a...
Fintech has moved far beyond the confines of banking apps and online payment gateways. Today, it sits at the intersection of finance, technology, and culture, shaping and responding to the way people live, work, and connect. For executives and marketers in this space,...
In the world of public relations and branding, a single misstep can lead to a number of legal repercussions, which could, in effect, badly tarnish a brand’s carefully built reputation. And with businesses increasingly relying on digital campaigns and social media...
The modern market demands a trustworthy company reputation as an essential foundation for lasting business success. Company reputation affects growth and trust and profitability regardless of startup or enterprise status. Online company reputation management has...
The competition to hire the best people is tougher than ever in 2025. Companies aren't just trying to offer better salaries, they're also working hard to shape how people see them as employers. A strong employer brand can make a big difference. According to LinkedIn,...
Launching a brand in a market that hasn’t fully matured can feel like navigating a ship in fog. But done right, it also presents one of the most significant opportunities for lasting influence and leadership in your space. This guide will walk you through the process...
Public perception can make or break an emerging technology. The most groundbreaking innovations often arrive with skepticism, fear, and misunderstanding. Artificial intelligence, blockchain, and the Internet of Things have all faced public scrutiny before gaining...