Branding
Visual storytelling is here right now…and it’s big

Visual storytelling is here right now…and it’s big

I read a quote recently that spelled out why visual storytelling is booming: "Attention is the new commodity; visual storytelling is the new currency." Makes sense. People are distracted, their thoughts scattered and their focus fragmented. But there is something that...

5 tips on crafting an award-winning entry

5 tips on crafting an award-winning entry

The Bulldog Awards are competitive, so it’s important for applicants to put their best foot forward. Here are some tips based on my judging of the Bulldog Stars of PR Awards. Supporting documents and videos are helpful And it’s even better if there’s a reference in...

PR awards can be your differentiator

PR awards can be your differentiator

Everyone loves a winner. In love and war, when it comes down to two sides, people are attracted to the more successful party. In public relations, it's no different. When it comes to winning new business and locking up coveted clients, PR agencies need to do what they...

5 tips on building your personal brand

5 tips on building your personal brand

Just like everyone's a critic, everyone's also a brand. It's a fact of the modern world that there isn't a single person you know who isn't in the midst of building their personal brand. With every photo and blurb posted to social media, people are contributing...

5 tips on building your personal brand

5 tips on building your personal brand

Just like everyone's a critic, everyone's also a brand. It's a fact of the modern world that there isn't a single person you know who isn't in the midst of building their personal brand. With every photo and blurb posted to social media, people are contributing...

Brand advocacy is THE key to building trust

Brand advocacy is THE key to building trust

This article contains excerpts from "Your Guide to Successful Brand Advocacy". Building trust with consumers nowadays can be, to put it lightly, a challenge – they're highly educated, have seen it all before, and have more information at their fingertips than at any...

International Women’s Day and brand authenticity

International Women’s Day and brand authenticity

People around the globe observed International Women’s Day (IWD) last Wednesday to honour women’s struggle for rights, and to call for gender equality. While more companies are speaking out about gender disparities, there is still a lot of work to be done. A study...

Six strategies to turn PwC’s Oscars fail into PR gold

Six strategies to turn PwC’s Oscars fail into PR gold

The humiliating but very human failure of two PwC accountants viewed live by millions of people around the world at the Oscars dealt an enormous blow to PwC’s brand and now it’s time for the accounting and professional services firm to do whatever it can to repair its...

4 ways to manage your online reputation

4 ways to manage your online reputation

The nature of social media means news, good and bad, travels faster now than ever before. Consequently, managing one’s online reputation is no easy feat. Companies with a keen eye on their virtual reputation typically have a media monitoring strategy in place. And...

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