Press releases are a great tool for spreading information about your business. A captivating piece of copy will capture the attention of journalists, who will hopefully choose to run the story in their respective media outlets. This will help you reach wider audiences...
The television realm remains an indispensable component of our society. There are often moments when my clients have an immediate need to get information out to the community, and the most effective means to do that is often by contacting media outlets and...
The best PR campaigns are the well-planned ones. There is no way around this. The more effort you put into your campaigns, the better results you can expect. After all, a great PR campaign isn’t just a single post on social media or press release, it’s a multi-channel...
However information reaches you, whether from a physical newspaper or magazine, an online platform, or over the airwaves, there’s always the risk that what you hear or read may not be true. Fake news and misinformation are as old as human society itself, but the sheer...
With the exception of impulse buys, your customers will start at the “awareness” stage in the buyer’s journey marketing funnel. If you want your customers to travel to the consideration stage and decision stage, your top funnel has to attract your buyer's persona and...
Press releases are far from dead. In fact, they are more effective than ever before. With 78 percent of journalists saying that they prefer press releases over other types of content, you know press releases are here to stay. Also, 89 percent of Americans prefer to...
Many corporations are or will shortly start planning promotional campaigns for Major League Baseball’s playoffs and World Series and for the beginning of the National Football League season and Super Bowl. For a PR staffer being assigned to one of those accounts, it...
If you’ve been dabbling in content marketing as a small or medium business owner but haven’t seen the results you were hoping for, now is the time to ramp up your efforts. Content marketing is so much more than just writing a blog post or creating a social media...
Many owners of new or small businesses can utilize video content, but most of them avoid it simply because they don't know how to do it or because they don't feel comfortable in front of the camera. Fortunately, there are ways for business owners to create video...
The web’s next evolutionary phase is set to be radically different from its current incarnation. Built around blockchain and tokens and decentralized by nature, Web3 aims to bring the web back to its democratic roots and wrest power away from the handful of big tech...
Gone are the days when marketers used aggressive selling techniques to push their products on customers. Today's customers know they need more than that. After all, not everyone on the internet wants or is ready to purchase something. Most of us just want to engage...
Journalism in America has been in a state of turmoil for decades, stemming from the economic upheaval of the digital age to the rise of political polarization and the COVID-19 pandemic. New research from Pew Research Center shares journalists’ perspectives about the...