In a world where cannabis was once whispered about behind closed doors, few companies have done more to bring the plant into the mainstream than MedMen. Long before cannabis was treated like a luxury commodity or a lifestyle accessory, MedMen saw a gap in the...
For decades, the email pitch has been the default way for PR managers to reach out to journalists. Before email pitches, it was phone calls, and while they were direct and could lead to faster results, journalists found them intrusive and potentially disruptive. When...
Traditional media relations were once the cornerstone of public relations. Press releases, earned media, and pitch meetings defined success for brands seeking attention. Today, however, visibility extends far beyond journalists’ inboxes. Business audiences and...
Positioning your small or mid-size business in a competitive market can seem daunting—particularly if you’re working with a limited marketing budget. However, while you may feel that reaching prospects and converting customers necessitates proactive sales tactics...
A content calendar is one of the most effective tools for managing a brand’s marketing efforts. It brings together every task—from web pages and blogs to social media posts, email campaigns, and ads—into a single, organized plan. With a content calendar, you will...
After almost two decades in travel marketing, I’ve watched a bevy of buzzwords and travel trends come and go. (Rest in peace, revenge travel.) All the while, travel PR kept on humming behind the scenes: building trust, shaping narratives and working to earn attention...
The crypto space isn’t exactly known for being slow. Markets are constantly on a knife-edge waiting to react violently to any news that could shift investor sentiment. One regulatory tweet, one exploit, one surprise partnership, and the entire conversation pivots. If...
In 2025, Unilever turned heads in the world of digital PR by fusing artificial intelligence with human influence to breathe new life into Dove. What began as a soap promotion transformed into a data-fueled cultural narrative, generating more than 3.5 billion social...
Ever wondered why some content flies while yours crawls? It’s not always because the writing’s bad or the design’s dull. More often, it’s because it’s answering questions no one’s actually asking. The internet is crowded, but attention is scarce. If you want your...
If there’s one aspect that all PR practitioners should be aware of, it’s that when arranging an interview for a client there is only one certainty: Until the story appears, you’ll never know if it will be what you hoped for. Experience shows that the resulting story...
Press releases and damage management are only two aspects of public relations. Making a lasting impression is the aim. Given the rapid pace of news and people's short attention spans, effective media relations may be the difference between being noticed and being...
Content marketing is a deliberate approach centered on creating and disseminating valuable, pertinent, and illuminating content. Its objectives span enhancing brand visibility, driving website traffic, generating leads, and informing audiences about a company's...