In today's hyperconnected digital landscape, PR crises can erupt and spread at lightning speed, turning minor missteps into major brand catastrophes within hours. While many companies stumble when faced with unexpected scandals, a number of savvy brands have managed...
Media monitoring PR services are similar to having superpowers in the current noisy digital world. They allow you to listen for brand mentions, find out what your audience likes or what they need, and respond with smart, timely moves. It is irrelevant how big your...
According to the US Bureau of Labor Statistics, nearly one-fifth of all new businesses close within the first year. While one of the major reasons contributing to this failure is the lack of capital or product-market fit, there are other reasons that contribute to...
In the digital age, a brand’s reputation is as fragile as a trending tweet. With one viral post, a minor issue can spiral into a full-blown PR disaster. A misjudged campaign, a customer complaint, a leaked email means you're not just solving a problem, you're...
There’s an old adage that goes, “the cover-up is greater than the crime.” I don’t fully agree with it; it depends on what the crime was. But one thing that’s evident is that covering up a crime, no matter how big or small, will usually lead to extensive negative media...
In today’s hyper-connected world, digital public relations (PR) is a foundational strategy for any healthcare organization—be it a global hospital network, a fast-scaling health tech startup, or a local wellness brand. The tools are abundant, the audiences are...
A single tweet. A leaked email. A glitchy checkout screen. That’s all it takes to turn a normal day into full-blown PR crisis mode. Modern public relations is ripe for disruption—and the pressure’s mounting. And with real-time news cycles and high-stakes social media...
In an era where brand reputation can be decimated within hours and rebuilt over months, the speed of crisis response has become the defining factor between reputation recovery and irreversible brand damage. Yet while PR professionals have mastered the art of rapid...
In the world of video games, where fandoms are passionate, social media is ubiquitous, and gaming experiences span millions of hours of entertainment, the role of public relations (PR) has never been more critical. Video game companies, no matter their size, must...
In 2015, Volkswagen, one of the world’s largest automobile manufacturers, found itself embroiled in a scandal that would forever alter the company’s reputation and impact the automotive industry. The scandal, commonly known as “Dieselgate,” involved the company’s use...
Earlier this month, on this website, I authored a column about how President Trump’s tactics regarding the Epstein crisis are an example of “how to keep a PR crisis in the news.” This is an addendum to that column. An accurate title could be “How to make certain that...
Imagine your brand as a boat traversing the digital sea. The surface may appear quiet, but beneath it, invisible waves are building subtle changes in attitude, whispers in forums, or a journalist crafting a story that might completely alter your trajectory. The...