There’s an old adage that goes, “the cover-up is greater than the crime.” I don’t fully agree with it; it depends on what the crime was. But one thing that’s evident is that covering up a crime, no matter how big or small, will usually lead to extensive negative media...
In today’s hyper-connected world, digital public relations (PR) is a foundational strategy for any healthcare organization—be it a global hospital network, a fast-scaling health tech startup, or a local wellness brand. The tools are abundant, the audiences are...
A single tweet. A leaked email. A glitchy checkout screen. That’s all it takes to turn a normal day into full-blown PR crisis mode. Modern public relations is ripe for disruption—and the pressure’s mounting. And with real-time news cycles and high-stakes social media...
In an era where brand reputation can be decimated within hours and rebuilt over months, the speed of crisis response has become the defining factor between reputation recovery and irreversible brand damage. Yet while PR professionals have mastered the art of rapid...
In the world of video games, where fandoms are passionate, social media is ubiquitous, and gaming experiences span millions of hours of entertainment, the role of public relations (PR) has never been more critical. Video game companies, no matter their size, must...
In 2015, Volkswagen, one of the world’s largest automobile manufacturers, found itself embroiled in a scandal that would forever alter the company’s reputation and impact the automotive industry. The scandal, commonly known as “Dieselgate,” involved the company’s use...
Earlier this month, on this website, I authored a column about how President Trump’s tactics regarding the Epstein crisis are an example of “how to keep a PR crisis in the news.” This is an addendum to that column. An accurate title could be “How to make certain that...
Imagine your brand as a boat traversing the digital sea. The surface may appear quiet, but beneath it, invisible waves are building subtle changes in attitude, whispers in forums, or a journalist crafting a story that might completely alter your trajectory. The...
When a crisis hits, reputations are on the line. Attorneys and public relations professionals stumble, not because they lack smarts, but because they freeze or fumble the response. In today's world, news spreads faster than wildfire. Your reputation can take a hit in...
There’s a moment every entrepreneur dreads, and it arrives like a cold draft through a cracked window. Sales dry up, partners back out, or the world shifts just enough to rattle the foundation you thought was steady. Business isn’t just business when your name is on...
Picture yourself in a large room with members of your sector, including journalists, influencers, rivals, clients, and specialists. Everyone is speaking simultaneously. Imagine being able to hear them all clearly, comprehend what they have to say, and utilize that...
Advertising is a powerful tool. For companies, particularly those in highly competitive industries like the automotive sector, it’s an essential aspect of their strategy to build brand awareness, generate sales, and shape their public image. However, when done poorly,...