I’ve heard some people say email isn’t a very effective marketing tool. But as a marketer, I have to disagree. Email marketing remains a big part of the job when it comes to your firm’s outreach. I’m certainly not alone in this opinion—some of the biggest names in the...
I was listening to a CBC Radio show called Under the Influence, with Terry O’Reilly. The show is a regular series about the changing world of marketing. The particular episode I was listening to had a segment about from where Mick Jagger of the Rolling Stones got his...
The public relations industry, like many others, has experienced massive change over the years, as traditional PR continues to make the journey into the digital world. The fundamentals, however, remain the same: push your message out to a targeted audience in order to...
Let’s face it—just about every online marketer now relies on content for marketing purposes. But just because everyone does it does not make all content equally productive. In fact, some content producers do it wrong. They produce reams of content for which they get...
You remember Bob Dylan, Martin Luther King, Jr., Cesar Chavez, Robert F. Kennedy and Gloria Steinem as advocates for social justice in the 1960s and 1970s. Now, some of America’s boldest activists for social change, LGBT rights and racial tolerance are brand names:...
Tournament season is here and with it brings miracle shots, upsets and madness. As public relations professionals, we can surely relate to the madness part. In this industry, noted in the top ten most stressful professions, we find ourselves many times fighting the...
When it comes to the tools your business uses to expand and grow, it’s important to routinely perform an audit to ensure they’re still meeting both your current, and future, needs. Media monitoring and analysis software is no different. Agility PR Solutions wants to...
A satellite media tour (SMT) remains an effective public relations tactic that can often generate high-quality results that matter to your clients. However, an SMT in 2016 is very different from 10 years ago, back when we all had MySpace accounts. Today, across the PR...
As I mentioned previously, Relationships are King, and it’s as true for vendors as it is for PR professionals. The vast majority of B2B businesses talk about the “consultative” approach, but talk is cheap. When a customer asks for a change to the service or product,...
You may have heard of the term “earned media” being thrown around while reading marketing or PR industry news. Just what is it, and should you focus in on it? Or is it just another buzz term the industry grabs onto to generate interest? Let’s dig into the topic to see...
It’s that time of year again. While everyone is making personal New Year resolutions to become better people, companies are beginning to roll out strategies to become better communicators. In 2015, the importance placed on content marketing in communications...
Content in releases. A hot topic out of the recent PRSA conference in Atlanta. Once, when you mentioned quality content in a release, you were specifically referring to the level at which the writing stood. Or did not stand. That was, or at least could be, enough...