Big brands and enterprises aren't the only ones facing the CX ultimatum—new research from digital transformation-focused cloud communications firm Vonage finds that small- and medium-sized businesses (SMBs) are also under new pressures to deliver on the customer...
In their quest to provide the seamless buyer experience customers expect just as much now as quality products and services, B2B brands are scrambling for stability in the CX landscape—and they’re escalating the pressure on the comms agencies and vendors they partner...
Client expectations have skyrocketed for communications agencies—and for good reason. Seventy-seven percent of chief marketing officers feel pressure to demonstrate that their campaigns are delivering improved return on investment. Marketers demand transparency about...
Creating awareness about your next big launch, roll-out, or drop is an exciting, albeit stressful time. But when you aim to design a demand-generation marketing plan that focuses on people who have already purchased from you, the work isn’t just easier, it’s more...
In the wake of a vastly fluctuating economy, new research from B2B precision demand marketing firm Integrate reveals how marketing budgets, priorities, and sentiments have changed in the past six months—and the new challenges marketers are having in validating their...
Business collaboration and communication are being drastically improved thanks to unified communications (UC). Whereas companies previously had to use various communication tools, frequently resulting in confusion, inefficiency, and higher costs, today's businesses...
As the world of digital assets continues to evolve, non-fungible tokens (NFTs) have emerged as a hot topic in recent years. In fact, the NFT market is set to grow from 3 billion in 2022 and reach 13.6 billion in 2027, as indicated in a report by Markets and Markets....
The sales lead has long been a cornerstone of business success, but has it lost its power in the modern age of data-driven lead generation? New research from account-based marketing platform RollWorks reveals what's really needed when it comes to B2B revenue...
Are you looking to launch a new product for your website or business but need help getting the clicks and sales for it to be a success? Have you ever considered investing in pay-per-click marketing? Pay-per-click (PPC) marketing is a type of online advertising where...
Do you want to increase customer engagement, sales, and brand loyalty? Everyone knows that the modern marketing landscape is constantly evolving, and the opportunities for growth are enormous. Using online analytics can be an invaluable tool for any marketer to...
Marketing is clearly a key component that directly affects the overall success of a company, and can substantially improve performance, increase revenue, and broaden exposure across multiple areas of business. Whether big or small, marketing campaigns determine the...
The digital buyer is evolving at an exponential rate, and most sales and marketing organizations haven’t been able to pivot fast enough to keep up—and they risk falling short of their revenue mandate. New research from the CMO Council reveals that more than 70 percent...