Third-party data is used in the majority of digital marketing campaigns—more than half (53 percent) of respondents in new survey research say they use of third-party data in campaigns. The new research from digital data pioneer Datonics explores the use of third-party...
Email marketing has become an invaluable tool for businesses of all sizes, allowing them to connect with their target customers, build strong relationships and drive ROI. But mastering the art of using email marketing techniques is no easy task. Crafting emails that...
As communicators are well aware, the need to unlock greater business value from data is clear, and new research from digital enterprise software firm BMC asserts that a well-defined DataOps strategy is emerging as the key to manage and integrate analytics to uncover...
Data privacy is a significant concern for businesses of all sizes. Companies must ensure that customer data is stored, accessed, and used securely to protect their customers' personal information and comply with industry regulations. Customer experience professionals...
Companies try to grow and succeed with different approaches and techniques, even as they face different factors in a competitive market, for which companies must try to find a solution for almost everything. In this case, it is important to have a detailed plan. In...
In today's digital world, social media has become an indispensable tool for businesses looking to increase their online presence and drive traffic to their websites. With over 4 billion active social media users worldwide, social media platforms offer businesses an...
LinkedIn is a powerful tool for sales and marketing professionals, offering an opportunity to connect with potential customers and prospects in a more personal way. As the largest professional network in the world, LinkedIn provides users with direct access to...
Online commerce is taking center stage in the business world. Customers now demand seamless, convenient online transactions, ease of search and timely communication surrounding order status and delivery. For organizations that want to improve the user experience and...
In today's digital age, the public relations industry faces increasing pressure to adopt data-driven decision-making. The traditional approach of relying on intuition and anecdotal evidence is no longer sufficient. PR professionals need to incorporate data and...
After creating a website for your business, there is so much you need to do to make it ready for customers. And after everything is ready, you need to ensure that customers can see it, which means getting it SEO-optimized. Search Engine Optimization is a powerful tool...
New survey research from data quality and email marketing firm Validity of SMS, text, and WhatsApp users determines that when done well, SMS marketing encourages customer engagement and spending—but when done poorly, it can have crippling implications for a company’s...
Social media might not be the first thing that comes to mind as a marketing strategy for your B2B business. In fact, most people relate social media marketing as a B2C strategy, but B2B companies can also benefit from using these platforms. Twitter and LinkedIn are...