Helping your business thrive in today’s constantly evolving digital PR landscape means accessing its most effective tools. This means that if you’re not already thinking about how to develop influencer partnerships, you should be. According to Statista, the global...
Regardless of whether you’re gearing up for the holidays, or are preparing for any other sales boost, it’s essential that your website is ready to experience greater volumes of traffic and purchase intent, especially if you have a new PR campaign on the horizon. With...
SEO vs. paid advertising—it's a debate that won't die anytime soon. People love to argue over this topic (strangely so) and will continue doing so even as I type these words. However, SEO and PPC (pay-per-click, or SEM) are extremely effective marketing channels, each...
To no surprise, 2022 was a major period of growth and transformation for influencer marketing. And while this number is expected to continue to rise, there are particular challenges that brands and marketers face in order for their campaigns to be executed...
With various marketing channel options available, business communicators should never be at a loss for how to reach their target market. However, with so many options, deciding the best use of time and resources can be challenging. Email marketing and social media are...
New survey research from omnichannel comms solutions firm Mitto explores how small and mid-sized business (SMB) leaders view customer experience within their organization and what might be holding them back from deploying CX technologies. The survey results show SMBs...
A new survey of global app marketing professionals from mobile growth acceleration platform Liftoff offers a detailed look at what it's like to run mobile marketing campaigns for an app right now—and what marketers see as the key trends ahead in 2023....
Building a rapport with your customers is essential to promoting customer retention and loyalty. Customers in the marketplace today have more choice than ever, and may be understandably reluctant to commit money and long-term loyalty to a brand. Therefore, it’s vital...
Did you know proactive marketing planners are three times more likely to report success than other marketers? That’s according to a report by CoSchedule. But what exactly does a proactive planner do? Proactive marketing planners create their marketing plan in advance...
The pandemic prevented consumers from participating in traditional Black Friday shopping the last few years, and retailers relied on omnichannel shopping experiences like curbside pickup and same-day delivery that consumers are now accustomed to. But this year, brands...
Only about a third (34 percent) of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to a new study from Horowitz Research. This points out a missed opportunity for brands, given that the...
The time has come again, and Christmas is just around the corner. As the biggest holiday of the year for modern marketers, it won’t be long until our screens are flooded with festive adverts and topical popups. Christmas is the most important time of the year for any...