Branding is the core of every business, and you need to implement the best strategies you can to develop a successful brand. There’s plenty of competition out there, and an entrepreneur only stands out with well honed creativity and the ability to reach target...
Our last blog talked about America’s changing brand buzz since Covid-19, noting that WOM levels held steady during COVID-19 era, with certain categories gaining momentum during the pandemic. Now, Engagement Labs takes a closer look at the brands that have the greatest...
Many people don't know how challenging marketing and PR can be. These professionals depend on the power of persuasion to sway customers to buy. Yet, the situation is a lot worse for PR practitioners. Their main tool is third-party endorsements like testimonials,...
In the age of COVID, it became necessary to rebrand and re-operate the overall functionalities of nearly every B2B and B2C business. The pandemic has affected, to a great extent, brands, e-commerce, and industry as a whole. Brick and mortar companies faced massive...
New research from data integration and integrity firm Talend examines the challenges businesses face in becoming data-driven organizations and the solutions to these challenges. It's clear that business leaders know how important data is—two-thirds report that they...
With customer-centric marketing taking a front seat in many business strategies, new research from customer feedback firm Alchemer announced a new study exploring the effectiveness of Customer Experience (CX) and Voice of the Customer (VoC) programs. Responses to the...
New research from the CMO Council explores how the self-reliant buyer and a chaotic, digital-first customer journey have flipped much of the sales action to the top of the funnel, making marketers responsible for nearly half of a company’s revenue—yet scarce...
Recognizing that most organizations face strategic hurdles as a result of ineffective data application, new research from CX platform provider Simon Data examines how marketers can optimize data to better meet their customers' needs. To better understand the divide...
New research evaluating marketers’ creative performance from social competitive intelligence and brand analytics platform BrandTotal reveals that that creative has a lasting impact on social advertising campaign performance—especially when you are tracking competitive...
Even though 91 percent of consumers are loyal to brands that provide personalized experiences across the customer journey, nearly half (48 percent) of brands in a new survey say keeping experiences consistent and personalized across platforms, channels and devices is...
As consumers get vaccinated and begin to feel more relaxed about getting out to stores, coupled with more businesses reopening and bringing employees back to work, the U.S. economy is on firm footing and could see its fastest growth in more than three decades,...
The corporate world has shifted remarkably since COVID set it, and a greater on technology has proven to be a key differentiator in business success—and this trend is not likely to change in the post-COVID environment. This is just as true in marketing and...