Marketing copy is anything written by a company that’s meant to attract consumers to the business. When it comes to writing good marketing copy for digital PR, there are three basic principles. And these three principles can apply to businesses looking to convince the...
Brands may think their ad’s adjacency to harmful online content may not consciously register with news consumers (although it can lead to unintended associations made by readers that steer them away from the brands involved), but according to new research from...
We’re all familiar with the iconic ‘Four Ps” of marketing, and since brand authenticity will play a big role in consumers’ decision-making process in 2021, a new survey by online brand protection software provider Incopro delves into shopper perspectives on the...
Digital tech has ushered in a new movement for the way brands operate and reach stakeholders through communications methods, but particularly in a year as transformative as the one we’re coming out of, new research from tech communications firm SourceCode...
Brick and mortar businesses understand how important it is to have every visitor become a repeat customer. They can easily achieve this through personal touches that can make anyone in the store feel like a special guest. The same thing can be achieved with businesses...
For multi-level marketing companies, managing public relations can be a major key to success. It is important that both customers and distributors feel confident and secure with the direction the company is headed, as well as with the product itself. Just like with...
While in the pursuit of good PR and marketing tactics, businesses need to look everywhere to find inspiration and techniques that they can latch onto and implement themselves. One great industry that marketers of various business can look to for guidance is the online...
A positive reputation is essential in business. After all, it can increase trust in your company and encourage engagement with your marketing campaigns, products, or services. If you want to make your products stand out from the crowd, you must create a design that...
Conversion Rate Optimization (CRO) is one of the newer ways businesses have started implementing when looking to optimize their landing page or site experience based on their users’ behavior. However, while this tool can help businesses improve the probability of...
Participants in this year’s 4th annual CMO Predictions from B2B tech and healthcare integrated agency PAN Communications urged marketers to consider how a year of upheaval has impacted the customer experience. Leaning on previous years’ insights, leading marketers...
Irrespective of what people say, recipients do judge emails based on their subject lines, be it follow-up emails, holiday emails, or any other kind of email. That explains why 47 percent of marketers test different subject lines to augment their email marketing...
Starting a business is not an easy task. It requires an idea, a profitable niche from that idea, identifying the target demographic, and creating a product that will cater to their needs or solve an issue the target audience might have. However, creating buzz around...