As a business, or even as a professional individual, your public relations is an integral part of your brand that you need to manage correctly. Good PR can provide a lot of benefits, such as enhancing your reputation, boosting your credibility, and has the potential...
We live in a very technologically advanced age. The technologies that we have available at our fingertips have helped to make lives across the country (and around the world) easier. Not only do these developments benefit individuals, but they also benefit businesses...
As today’s companies look to marketing chiefs to deliver winning customer experiences (CX)—not just promote brands—the urgency to revive businesses has accelerated the rise of the data-driven marketer to turn data insights into action. Yet the data story for many...
Technology and social networking brands are the loyalty beneficiaries of the coronavirus pandemic, as seventeen percent of this year’s Brand Keys Top 100 Loyalty Leaders were represented in those two sectors. The findings were a key insight from the annual survey from...
The cybersecurity industry is one that is growing rapidly, which is no surprise when you consider that cybercrime is the biggest threat to modern day businesses and something that every company needs to consider. While this means that there is every chance of success...
The expansion of the Internet has changed the ways we receive information, engage and interact with brands and with media. Digital marketing and public relations are two areas that go hand-in-hand. To succeed in today’s business world, brands need to combine the best...
New research from marketing and business communications firm R.R. Donnelley & Sons Company (RRD) compares pre- and intra-COVID-19 priorities for marketers and their approaches to developing effective campaigns. The firm’s new study, The Pivot Report, indicates...
There are no “normal” workdays anymore thanks to COVID-19, disrupted supply chains, newly emerged customers, and vanished historical customers. Businesses, employees, customers, and suppliers are in a daily struggle to adapt, to adjust, and to continue to have their...
New research from national marketing agency Zion & Zion continues to deepen the understanding of quick service restaurant (QSR) brand personality measurement. In the firm’s latest study, both confirmatory factor analysis (CFA) and multiple regression analysis are...
New research from Data-to-Everything Platform provider Splunk exploring how prepared organizations are for the beginning of the Data Age reveals that two-thirds (67 percent) of those surveyed expect the sheer quantity of data to grow nearly five times by 2025. The...
New research from performance marketing agency Tinuiti offers insight into how the beauty industry continues to see growth, amidst the financial and economic challenges caused by COVID-19. The firm’s new survey generates a snapshot of current beauty spending and...
Real-time communications app PubNub announced findings from its first State of Chat survey, revealing the importance of chat as part of a business' offering, critical chat functionality, and trends in use cases beyond productivity and personal communication. As with...