The customer experience has emerged as the backbone of modern brand reputation. While many companies continue to struggle with providing one, new research from cloud customer experience and contact center solutions firm Genesys finds that men and women have different...
Most of us are working remotely these days, and that includes creatives and designers. According to new research from workflow software firm inMotionNow examining the COVID crisis’ impact on the creative community, these pros seem to be well-adapted to the move. Of...
Let’s face it—if you want to make it to the top of search engines, then you have to hone your SEO skills. Every day, thousands of new sites get developed and new posts go up, and the content pieces that get noticed are the ones optimized for search engines. Of course,...
New research from crowdsourced shopping platform Slickdeals found that the COVID-19 pandemic has consumers shopping more impulsively than prior to the pandemic. In January of 2020, before the pandemic, the average American was found to spend $155.03 monthly on impulse...
To better understand public perception towards marketing efforts during the COVID-19 crisis, PAN Communications recently surveyed 400 buyers (ages 25-44) through market data and analytics provider, Dynata. Buyers are exposed to an overwhelming amount of content and...
All reports indicate that digital usage is up and will likely continue to retain much of its popularity even after the pandemic is over. A global study of a cross-section of more than 4,000 consumers, marketers, and tech experts before the pandemic revealed some...
Ask yourself this question: can your business survive without customers? Most business professionals will say no. Customers are valuable for a number of reasons and will sustain your business, which will be discussed within this article. Customer feedback provides...
Celebrating Mother’s Day might be a little different this year—a nice meal at home, takeout from a favorite local haunt, or a scheduled video call for unwrapping gifts—but celebrating moms is more on people’s minds than ever. In fact, one in three people are more...
Whether you are starting a new business, or you want to kick-start your current brand with a great promotional push, you want to make sure that you portray the correct image. This could be to new suppliers or your potential customers, so you’ll need to ensure nothing...
Opportunity outages Although power companies keep the lights on, they are often in the dark when it comes to the benefits of marketing their brand. That’s because the majority of the time a homeowner can’t control who provides their power—it just depends on the...
New research from delivery experience management firm Convey reveals key insights about changing shopping behaviors and expectations in light of the COVID-19 pandemic. The survey of more than 1,000 consumers found that the majority of shoppers don’t expect retailers...
Public relations experts understand that brand image can do a lot to drive customer interest and the “feel” towards their respective companies. As their expertise implies, PR experts ensure their target audiences recognize and remember their brands through the help of...