In today's hyperconnected business environment, organizations are collecting massive amounts of data across different touchpoints, systems, and platforms. The challenge is not the collection of data, but converting it into actionable insights to support decision and...
Public relations has seen significant changes. In past days you could simply issue a press release and hope for the best. Now that news spreads so quickly, brands must be alert and prepared to respond quickly. That's where media intelligence comes in. Think about...
Today's communications are awash in information. Consumer sentiments shift by the minute, user generated content and media coverage pour in from every direction, and new data sources with varying degrees of credibility emerge constantly. For brands that aim to lead,...
Cyber threats target vulnerabilities that many people overlook. Outdated systems, hidden software flaws, and weak configurations open doors to disruptions and breaches, which can erode public trust more severely. PR professionals play a key role in mitigating these...
In PR, success often comes dressed in numbers. Engagement rates, impressions, likes, and shares dominate campaign reports, giving teams and stakeholders a neat summary of their efforts. But these snapshots can be misleading. Many professionals continue to chase...
Over time, the capacity to investigate an organization's reputation has been altered by 24-hour news channel broadcasts, the viral nature of social media, and the rapid release of online reviews. Although numerous associations know they should" keep an eye on the...
Media mentions still carry a lot of weight in PR. They look great in reports, they give teams something to show, they’re easy to track, but surface visibility doesn’t always equal impact. The real question isn’t where you showed up. It’s what it did for the brand....
Every business wants to be seen favorably. Regardless of the size of your company, the way people talk about your brand counts. One happy customer can draw in a lot more, while one unanswered bad review can turn off potential new clients. The amount of online...
With growing concerns around data privacy and shifting consumer expectations, brands are exploring smarter, more ethical ways to build deeper connections with their audiences. At the core of this shift is zero-party data, which is information that customers...
Public relations is often misunderstood as a branding tool that’s hard to quantify. But in today’s data-driven world, that view is outdated. Brands that treat PR as an investment, not just an expense, are asking the right question: What’s the real return on investment...
Public relations used to be all about guessing. Guessing what people want to hear, guessing which journalists might care, and hoping for the best. But now, predictive analytics makes PR smarter. Instead of hoping, you know. You know who to talk to, what to say, when...
Data has shifted the public relations game from trial and error to smart, strategic moves. Thanks to data, we don’t have to hope something will work—we can see it coming. If you’re still running campaigns based on guesswork, you’re missing out. Brands that apply...