For many of us who check email from our beds, the grocery store and our kids’ soccer games, inbox addiction is very real. In today’s mobile world, we rely on our inboxes to keep us informed, entertained and connected. Email even keeps us tethered to the office and...
Whether you’re preparing for an interview yourself or you’re a PR pro training a client, understanding the key techniques of media training is vital. Without proper preparation, a spokesperson not only risks missing out on the great opportunity that positive media...
Journalists, especially at the A-list outlets, are a competitive bunch. They live for the scoop, the exclusive, or at a minimum, the unique angle on a widely reported story. Based on feedback we've heard from journalists, this point seems to be lost by a certain...
You may have heard of the term “earned media” being thrown around while reading marketing or PR industry news. Just what is it, and should you focus in on it? Or is it just another buzz term the industry grabs onto to generate interest? Let’s dig into the topic to see...
Media relations is only one piece of the public relations pie—strategy, planning, research, content, writing, social media, events, activations, monitoring and reporting fill up much of the rest. However, one of the main reasons PR professionals are hired is for media...
When you’re a small company trying to get into the news, media placements are really just a numbers game. At some point, you can even start to predict how many pitches it will take per hit. If one in every 20 reporters finds your story compelling, but you know you...
Would you like more bloggers to say “Yes!” to your pitches? These four tips will help increase your rate of success. 1. All Bloggers Are Not Equal Some blogs are written just for fun, while others are the blogger’s primary source of income. The blogger who blogs for...
Corporate communications continues to evolve at break neck speed as innovative agencies, professionals and brands test new strategies and tactics to engage with key industry and media influencers. As we ponder what the future will hold for PR and media relations in...
I recently conducted a Twitter poll and asked a simple question: “Do you use a wire service for press release distribution?” One hundred percent of the responses replied no. Actually, there was only one response. So we can discard the scientific validity of the poll....
I've written previously about the importance of identifying "geographic scope" when targeting journalists. Most journalists write for either a national or local audience, but how do you define "local"? I work from a home office in El Cerrito, Calif. (pop. 23,549), one...
In my previous column, I discussed the file formats commonly used to provide photographs and other artwork to journalists. But what if you need to distribute documents—press releases, white papers, backgrounders, studies or other reports that include text and...