Media Relations
Journalists want branded content and visual story ideas

Journalists want branded content and visual story ideas

For many of us who check email from our beds, the grocery store and our kids’ soccer games, inbox addiction is very real. In today’s mobile world, we rely on our inboxes to keep us informed, entertained and connected. Email even keeps us tethered to the office and...

Facing the Press: 10 steps to giving a great media interview

Facing the Press: 10 steps to giving a great media interview

Whether you’re preparing for an interview yourself or you’re a PR pro training a client, understanding the key techniques of media training is vital. Without proper preparation, a spokesperson not only risks missing out on the great opportunity that positive media...

What every PR professional should know about pitching bloggers

What every PR professional should know about pitching bloggers

Would you like more bloggers to say “Yes!” to your pitches?  These four tips will help increase your rate of success. 1. All Bloggers Are Not Equal Some blogs are written just for fun, while others are the blogger’s primary source of income.  The blogger who blogs for...

Resolutions for media relations success in 2016

Resolutions for media relations success in 2016

Corporate communications continues to evolve at break neck speed as innovative agencies, professionals and brands test new strategies and tactics to engage with key industry and media influencers. As we ponder what the future will hold for PR and media relations in...

Are newswire services dying or evolving?

Are newswire services dying or evolving?

I recently conducted a Twitter poll and asked a simple question: “Do you use a wire service for press release distribution?” One hundred percent of the responses replied no. Actually, there was only one response. So we can discard the scientific validity of the poll....

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