Media Relations
Calling a journalist? Don’t be annoying

Calling a journalist? Don’t be annoying

"They’re the bane of my existence." "I absolutely hate them." "They drive me insane." These are a few of the actual comments I’ve heard from journalists about that all-too-common PR tactic, the phone call. Among journalists’ biggest PR pet peeves, 52 per cent say cold...

4 tips to build a targeted media outreach list from scratch

4 tips to build a targeted media outreach list from scratch

When you've been promoting the same message for any length of time, you get to know the key influencers on the topic. Once you've created your media outreach list, all that's left is maintenance; you just need to keep the information up to date, and stay on top of new...

PR tips for startups: 7-step proven system to get press

PR tips for startups: 7-step proven system to get press

Having worked in the PR industry for 10+ years and successfully landed numerous clients in top publications like Forbes and CNN, I get asked this question a lot: “I just launched my company. How do I get press for it?” I’m going to show you my proven system for:...

6 story-sharing tips for not-for-profit communicators

6 story-sharing tips for not-for-profit communicators

Today’s not-for-profit communicators need to rethink the way they share their message. The days of sending out a press release to a mass email list with donations received or information on their annual gala are long gone. Those sharing non-profit industry news should...

9 factors that help define news value for journalists

9 factors that help define news value for journalists

What makes a story worthy of coverage, either as news or as a feature? Some developments are so big that we can all agree they belong on the front page—the Flint water crisis, problems with the Obamacare website, etc. Others exist on the margins, depending on a writer...

Honing your reporter relations: 15 tips for media preparedness

Honing your reporter relations: 15 tips for media preparedness

I began my career in television, which lent itself to the near-decade I would later spend as a media spokesperson for several very large energy companies. During that period, depending on the day, I could be speaking to reporters on issues as mundane as a random power...

Sign up for the Bulldog Reporter newsletter!