Hiring is often regarded as a test of instinct, charisma, and intuition. Managers and recruiters pride themselves on spotting the “right” candidate in interviews or on paper. With the rise of artificial intelligence (AI) in recruitment, however, the conversation...

To listen to the publicists of the National Football League and publicists for brands that spend millions of dollars advertising on the game, not to mention advertising execs of agencies that produce 30-second commercials that can cost as much as $8 million, not...

On January 28, PR leaders gathered for Bulldog Reporter’s and Agility PR Solution’s annual PR Trends of the New Year panel to discuss what’s shaping the industry in the year ahead. Featuring Nicole Rodrigues, CEO & Founder of NRPR Group, Pragya Dubey, VP of Global...

‘The best way to find out if you can trust somebody is to trust them.’ – Ernest Hemingway Few words capture the quiet intensity at the heart of the land use discussions better than Hemingway’s writing. For PR teams, trust plays a central role in shaping public...

Normally, for more years than I can remember, at this time of a New Year I write a column about the shortcomings of cable news’ political programs because they mostly condense important happenings to a few minutes, slant news coverage in order to attract viewers and...

As brands grow, PR effort almost always increases but impact rarely scales in the same way. More campaigns, more pitches, and more content may create the appearance of momentum, yet the results often flatten or become inconsistent. This is the point where many PR...

As marketing continues to converge with technology and communications, brands are facing a critical opportunity to rethink how they connect with audiences. Success in 2026 will depend less on isolated campaigns and more on the ability to align PR, digital, and...

As marketing and communications continue to intersect, brands must move past traditional measures of awareness and focus on strategies that deliver tangible business impact. The role of PR is no longer limited to generating visibility. It has become a central...

For agencies, 2026 won’t be defined by who adopts AI first—but by who redesigns their model around what clients actually need next. As data signals fracture and automation reshapes every layer of marketing, agencies will be forced to move beyond execution and into...

Artificial intelligence is reshaping every corner of the communications landscape. The changes underway in 2026 represent the most significant transformation in our profession since digital media redefined how audiences consume information. As AI systems become the...

The increasing frequency and financial impact of data breaches have become a critical concern for businesses across all sectors. With the average cost of a data breach reaching USD 4.88 million in 2024, the stakes have never been higher. This trend is particularly...