As marketing continues to converge with technology and communications, brands are facing a critical opportunity to rethink how they connect with audiences. Success in 2026 will depend less on isolated campaigns and more on the ability to align PR, digital, and...
As marketing and communications continue to intersect, brands must move past traditional measures of awareness and focus on strategies that deliver tangible business impact. The role of PR is no longer limited to generating visibility. It has become a central...
For agencies, 2026 won’t be defined by who adopts AI first—but by who redesigns their model around what clients actually need next. As data signals fracture and automation reshapes every layer of marketing, agencies will be forced to move beyond execution and into...
Artificial intelligence is reshaping every corner of the communications landscape. The changes underway in 2026 represent the most significant transformation in our profession since digital media redefined how audiences consume information. As AI systems become the...
The increasing frequency and financial impact of data breaches have become a critical concern for businesses across all sectors. With the average cost of a data breach reaching USD 4.88 million in 2024, the stakes have never been higher. This trend is particularly...
Traditional strategies that once relied heavily on print media, cold calls, and in-person networking have given way to digital approaches enabled through sophisticated tools. At the forefront of this transformation are SaaS platforms that offer a wide range of tools...
Employees are concerned about the economy and the effect of workplace changes, but see AI as a force for good amongst these uncertainties, reveals new research from global communications and integrated marketing agency Ruder Finn into employee sentiment around major...
New industry research shows a sharp rise in budget optimism as B2B marketers head into the new year with more to spend and a renewed focus on brand visibility. The new 2026 Marketing Budget Blueprint from B2B tech communications and content agency 10Fold finds that...
Public relations teams are always operating in motion. The nature of their work depends on fast responses to emerging situations, making last-minute messaging adjustments, and delivery on immovable deadlines. From managing stakeholder discussions to drafting pitches,...
Latin America’s international travelers are rewriting the rules of global tourism. New industry research reveals contrasts in how Latin Americans plan, book and prioritize their trips, finding consumer confidence is strong across the region despite inflationary...
Running a business in today's economy feels a lot like trying to hit a moving target while standing on a treadmill. The rules keep changing, customer expectations evolve faster than ever, and the competition never sleeps. Yet amid all this chaos, one truth remains...
The recent disclosures of illegal gambling involving professional athletes validates, in my mind, what I have been telling clients for many years—“using current athletes as publicity spokespersons is a bad bet.” As the sports marketing guru at several public...