When the Michelin Guide launched in 1900, it wasn’t built to cover every restaurant. It only reviewed the ones worth the detour. Here, Richard Stone, founder of technical PR agency Stone Junction, explains what Google’s preferred source feature means for industrial...

Podcasts continue to replace or augment other content forms as a key way to do business, meet customers and engage with your audience. Estimated to hit a $40 (£29.4) billion global business this year, and with growth set to triple by 2030, if the age of reading...

Trade volatility is now a permanent fixture of brand messaging, and silence is the most expensive option on the menu. The tariff cycle has become a recurring writing assignment for every comms team. Whether the message is a 3 percent surcharge on imported components,...

May is Small Business Month, a time to recognize businesses building momentum and to think about what it takes to sustain that growth. As Chief Marketing Officer at Fennemore, I spend a great deal of time thinking about brands. Not just how they look or sound, but how...

Setting up a legal entity abroad costs anywhere from $15,000 to $40,000 upfront, and that's before factoring in $200,000 or more in annual maintenance. For companies trying to move quickly into new markets, that number alone can kill momentum before a single hire is...

Public relations has measured its worth the same way for forty years. Share of voice. Impressions. Coverage volume. Tier-one placements. For most of that time, those metrics mapped reasonably well to how people actually discovered brands — through the media they...

Digital PR has changed a lot in recent years. The way brands get attention online now is more connected, more ongoing, and spread across many different platforms. Search engines, niche websites, creators, and even communities now play a role in how visibility is...

In 2026, the average professional uses over a dozen SaaS tools daily.  Some manage project tasks.  Some handle communication.  Some track time, generate reports, or schedule social media.  Each one solves a piece of the puzzle, but rarely do they feel like a...

The fractured nature of many companies sees departments or external agencies like sales, marketing, PR and product competing against one another, all while trying to sing from the same corporate strategy document.  Be it legacy divisions of labor, a battle for budget,...

Healthcare marketing has entered a new era where generic messaging no longer resonates with consumers the way it once did. Patients today expect more from the brands they engage with. They want communications that reflect their unique needs, interests, and concerns....

There is a persistent assumption in PR circles that brand-building is primarily a game for companies with mass-market ambitions, household names, and marketing budgets to match. The playbooks we reach for most readily were written for scale: broad media outreach, wide...

We are drowning in “authentic” brands that all sound like they were raised by the same focus group and fed a diet of corporate mission statements. This seems like a trend these days. Most companies play defense. They sand down the edges, mute the personality, and pray...