Something fundamental has shifted in how the world finds information, and if your PR strategy hasn't noticed yet, you're not just losing rankings. You're becoming invisible to the engines that now shape your industry's reputation.  ChatGPT, Gemini, Perplexity, and...

The financial services industry is in the middle of a communications revolution, and most firms are still playing by rules written in 2015.  Here's what I see constantly: a fintech company raises a Series B, hires a PR agency, gets a Bloomberg mention, and calls it a...

April marks National Humor Month, an annual reminder that laughter is not just a release valve but more importantly, a bridge.  Employees are facing an increasing sense of uncertainty, change and polarization. Humor has the ability to bring people closer and curiosity...

Ever noticed how that pair of sneakers you've been eyeing suddenly jumps in price the moment you add it to your cart? Or how a flight on Expedia gets more expensive every time you refresh the page? You probably chalked it up to bad timing. It wasn't. The price you see...

For marketers and PR people, in some ways the 250th birthday of the United States will be similar to the Super Bowl and Olympics. There will be so many promotions that it will be difficult for one to stand out from the clutter.  There are sure to be brand promotions...

Several factors contribute to shaping the efficiency of wellness businesses. These include everyday customer interactions, reviews, and booking processes. To keep up with rising customer expectations, modern wellness and salon businesses must rely on digital tools...

Travel has changed significantly over the past decade. What used to revolve around rigid itineraries, fixed transportation schedules, and limited options has evolved into a far more flexible and personalized experience. Today’s travelers want control, convenience, and...

Finding reliable workers has become one of the biggest challenges for U.S. employers. Many industries struggle to fill essential roles, even after advertising locally for months. Restaurants, healthcare facilities, manufacturing units, cleaning services, hotels, and...

Here’s something most communicators know in their gut but rarely say out loud.  You can do everything right. Build a sharp transformation narrative. Map the cascades. Craft the talking points. Launch the internal campaign with the right channels, the right cadence,...

Readers of this website know that I have long stressed that PR lessons not taught in communications schools can be learned from following the daily news and that these lessons can be applied to agency brand and corporate accounts.  Below are some lessons from the...

Empowering the future of women in revenue leadership.  International Women’s Day is a moment to celebrate progress. It is also a moment to confront reality and take stock of where more work remains. Women today hold only about 30% of C-suite roles. That gap is...

PR practitioners should face the facts regarding mega sporting events sponsorships: Immediately after they are over the media forgets about them.   Arguably, the two prime examples in the U.S. are the Super Bowl and the Olympics. And they have a lot in common: It...