Public relations thrives on understanding people, but the audiences, channels, and expectations differ dramatically across industries. The skills required to elevate a luxury beauty brand are not identical to those needed to communicate trust in financial technology....
The Evolving Role of PR Public relations is no longer solely about securing media coverage. Today, it encompasses a wide spectrum of activities, from shaping narratives and creating compelling campaigns to measuring outcomes and safeguarding brand perception—and PR...
The Expanding Role of PR Today, PR agencies are no longer viewed solely as channels for distributing press releases or securing media coverage. They have become integral partners in shaping business strategy, brand narrative, and market positioning. Companies...
Expanding into new countries isn’t only a sales decision—it’s an operations decision. Brands run into the same friction points again and again: fragmented last-mile networks, country-specific returns rules, and payment habits that don’t match a card-only checkout. ...
The Changing Role of PR Public relations has long been associated with media relations, press releases, and earned coverage. Traditional PR focuses on securing visibility in newspapers, magazines, television, and radio. While these methods remain valuable for...
Moving Beyond Traditional Perceptions Public relations is no longer just about managing impressions or controlling narratives. The modern PR agency has evolved into a strategic partner for brands seeking measurable impact, credible communication, and authentic...
On this website on Sept.10, I wrote an essay about how PR lessons learned from the Epstein files situation can be used on non-political accounts. This is a follow-up to the original article. On Sept. 3, nine women who were sexually abused by Jeffrey Epstein gathered...
The field of public relations has always revolved around one central idea: storytelling. But in the age of shrinking attention spans and content overload, how those stories are told has changed dramatically. Press releases and lengthy articles alone no longer hold the...
Public relations has always been about trust. From the earliest press releases to today’s multi-channel campaigns, PR has worked to bridge organizations and their audiences through credibility, clarity, and connection. But the digital age has shifted expectations....
The High Stakes of Reputation Every business decision carries weight, but few have the lasting impact of choosing the right PR partner. Revenue can fluctuate, products may evolve, and markets shift constantly, yet reputation endures. The firm you select to manage...
Mergers and acquisitions are accelerating across the communications industry. Global networks are consolidating, mid-sized agencies are looking to expand their reach and specialist firms are seeking new capabilities through partnerships. As these deals proliferate,...
The role of corporate communications has transformed as organizations increasingly operate in a digitally connected environment. Modern PR agencies have adapted by integrating online strategies with traditional communications practices to ensure messages reach...