A few years ago, most professionals used AI as a faster search engine. They asked questions, received answers, and moved on with their work. In 2026, something more significant is happening. AI is no longer just helping people find information. It is helping them...
Multigenerational messaging means shaping one core story that works for different age groups—without losing what makes it matter. In modern public relations, you can't skip this. When brands need to reach Boomers, Gen X, Millennials, and Gen Z simultaneously, there's...
The global marketplace doesn't just reward relevance. It punishes tone-deafness fast. If your PR plan for 2026 still assumes one story will resonate the same way everywhere, you're leaving attention on the table. A line that sounds inspiring in one market can ring...
Many years ago when I was a sports journalist, before asking to be transferred from what was then called the “toy department” to what I considered a more important one, a well-known sports publicist would close his shop during the World Series and go on vacation. His...
The way companies hire, expand, and relocate talent has changed dramatically over the last few years. Remote work opened the door to international hiring, but it also introduced a new layer of legal and operational complexity that many businesses were not prepared...
When the Michelin Guide launched in 1900, it wasn’t built to cover every restaurant. It only reviewed the ones worth the detour. Here, Richard Stone, founder of technical PR agency Stone Junction, explains what Google’s preferred source feature means for industrial...
Podcasts continue to replace or augment other content forms as a key way to do business, meet customers and engage with your audience. Estimated to hit a $40 (£29.4) billion global business this year, and with growth set to triple by 2030, if the age of reading...
Trade volatility is now a permanent fixture of brand messaging, and silence is the most expensive option on the menu. The tariff cycle has become a recurring writing assignment for every comms team. Whether the message is a 3 percent surcharge on imported components,...
May is Small Business Month, a time to recognize businesses building momentum and to think about what it takes to sustain that growth. As Chief Marketing Officer at Fennemore, I spend a great deal of time thinking about brands. Not just how they look or sound, but how...
Setting up a legal entity abroad costs anywhere from $15,000 to $40,000 upfront, and that's before factoring in $200,000 or more in annual maintenance. For companies trying to move quickly into new markets, that number alone can kill momentum before a single hire is...
Public relations has measured its worth the same way for forty years. Share of voice. Impressions. Coverage volume. Tier-one placements. For most of that time, those metrics mapped reasonably well to how people actually discovered brands — through the media they...
Digital PR has changed a lot in recent years. The way brands get attention online now is more connected, more ongoing, and spread across many different platforms. Search engines, niche websites, creators, and even communities now play a role in how visibility is...