This June it’s all about Pride, but savvy Gen Z and LGBTQIA+ consumers are looking for more than a rainbow logo as an indication of whether a brand is truly an LGBTQIA+ ally. A recent study from Horowitz Research among 13-24-year-olds in the U.S. suggests that it will...

The consequences for mismanaging communications during an unfortunate situation can cost companies millions, employees their careers, and even ostracization from social media. Sometimes referred to as “Cancel Culture”, the fact of the matter is that thanks to social...

With the pandemic looming large, many public relations managers have donned the hats of crisis managers for their companies. They have become a bridge between brands, consumers, and stakeholders. But why? Because the PR industry is struggling. Their challenges are...

On April 14, full page ads in The New York Times, The Wall Street Journal and the Washington Post declared: “We Stand for Democracy.” Signed by 107 CEOs of publicly traded corporations, the statement itself was essentially a generic endorsement of the right for all...

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. They’ll have to stay...

The COVID-19 pandemic has brought countless challenges to Americans over the past year. From the everyday issues of social distancing, sickness and childcare, to the financial issues of concern over jobs / personal finances and understanding the stimulus – the past...

COVID-19 had a major impact on the global business landscape. Almost overnight, thousands of businesses had to adapt and adjust the way that they operate. This article will explore four ways that COVID-19 has changed B2B marketing. I’ll discuss some of the short-term...

As public relations professionals, we wear many hats. We are the image shapers, the brand builders, the media handlers, the crisis managers. We are also tasked with communicating quickly with a range of stakeholders—from customers and investors to business leaders,...

The pandemic has touched on every single business and industry around the globe. While some ended up benefitting from people increasingly relying on digital services, others ended up in seemingly impossible situations where they couldn’t operate properly with the...

The COVID-19 pandemic has placed both content marketers and PR professionals in an awkward position. Creating marketing or PR content that ignores the coronavirus is virtually impossible; the impact it’s had on humanity is simply too significant. At this point, it’s...