Modern companies implement the business power of artificial intelligence (AI) as a real-time operational tool that moves businesses forward. The current market sees businesses transitioning to data-driven intelligent workflows since new AI frameworks are now...
6 ways AI is reshaping the future of remote work
What if AI could handle 80% of your daily tasks? AI is changing how remote work happens. It’s making business operations faster, smarter, and easier. With tools like virtual assistants and automation, teams can work more efficiently from anywhere. Over 51% of remote...
The rise of AI-powered apps: A guide for businesses in 2025
Today’s technology cannot be imagined without artificial intelligence. AI is regarded as the backbone of technological innovation, and its incredible applications have infiltrated almost every industry. In 2025, businesses will have a plethora of benefits from...
Social listening 2.0: 5 ways AI is revolutionizing media monitoring
The vast expanse of social media platforms has transformed how brands interact with consumers. With billions of daily interactions, understanding and analyzing these conversations is crucial. Enter Social listening 2.0, where artificial intelligence (AI) has...
From media coverage to revenue: How AI-powered PR drives business growth
Getting your brand noticed isn’t easy. Let’s say you do get some media mentions, maybe a few social media shares, but does it actually translate into more customers or high sales? Often, it’s hard to tell. That is until artificial intelligence (AI) started making...
8 ways to use social listening for building brand loyalty
Social media has a significant impact on how consumers engage with brands in the modern digital environment. It’s an important source of information for organizations since customers frequently share their experiences, thoughts, and feedback online. The process of...
Comms tools and tech: Building trust in marketing through quantum computing
The intersection of quantum computing and digital marketing marks a defining moment for businesses seeking deeper customer connections. Marketing teams now process more data than ever before, from social media interactions to purchase histories, yet traditional...
11 must-have WordPress plugins for business websites in 2025
WordPress powers over 40% of all websites, making it the most popular website-building platform in the world. However, to fully unlock its potential, businesses need the right set of plugins. The right WordPress plugins can enhance website functionality, boost...
AI, PR, and procurement: The new tech stack for winning new contracts
In my years working with procurement processes, I've witnessed firsthand how technology is revolutionizing the industry. What's particularly interesting is how public relations has now become an essential part of the modern procurement tech stack. Through my...
How AI-powered tools will transform the future of workplace communication
Imagine it’s Monday morning, receiving an inbox full of unread messages, notifications blinking actively like a Christmas tree, and deadlines approaching. Does it sound all too familiar? For most of the current digital employees, workplace communication itself is a...
7 ways Generative AI is revolutionizing brand crisis management in PR
Imagine your brand just became embroiled in a massive crisis. One tweet, one interview, one product fail—and poof, everything’s on fire. The phones are ringing, emails are pouring in, and the pressure is on. Back in the day, you’d have a team of PR folks racing into...
AI and personalization make the perfect match for business growth—key benefits and challenges
Artificial intelligence is revolutionizing the way businesses interact with their customers, providing insights, predictive capabilities, and hyper-personalized experiences that drive growth. In a world where customer expectations are higher than ever, companies that...