No organization looking to build its online presence can afford to ignore SEO. That includes PR professionals too who need to optimize their websites, whitepapers, press releases, thought leadership content, webinars, and social channels for improved visibility. Here...
PR-focused SaaS technology needs to bring real value to the table for teams tasked to do more with less. Communication and marketing professionals have seen their worlds upended in the past two years. As the pandemic set in, oftentimes the first teams on the budget...
When most people hear the words artificial intelligence, an array of science fiction heroes and villains immediately springs to mind. Managers often struggle to connect the possibilities of this new technology with anything grounded in today's world. In fact,...
It’s no big secret that many PR firms find it difficult to measure and demonstrate Return on Investment (ROI). In fact, some firms now have full-time staff members who do little more than track the engagement of their campaigns and report back the impact of PR on...
COVID has accelerated the pace of artificial intelligence adoption, but many say it's moving too fast, according to new research from organization of independent professional services firms KPMG. Despite concerns about the speed of adoption, business leaders are...
Chatbots are an incredible tool for maximizing your marketing potential. They can help you to develop customer trust and they can improve your customer engagement. But many businesses don’t realize just how beneficial they can be during a crisis, mainly because they...
Staying current with the latest business trends available is not merely helpful—it’s essential to the longevity of your business. Only 12 percent of Fortune 500 companies operating in 1955 survived to the year 2016. You can be sure that the ones that thrived were...