PR Tech & AI
5 ways AI-powered chat tools are benefitting PR in 2025

5 ways AI-powered chat tools are benefitting PR in 2025

A chatbot for business is no longer only a supportive tool, but an essential for any modern PR pro. Currently, AI chat tools are managing platforms like automating press interactions, delivering instant responses, and managing media outreach. They help to boost...

The power of AI-driven sentiment analysis in modern PR

The power of AI-driven sentiment analysis in modern PR

Artificial intelligence isn't just transforming how we communicate. It's redefining how we understand communication. In today's public relations landscape, where perception can shift with a single tweet or viral video, staying ahead of sentiment is no longer optional....

10 must-have AI tools for freelance marketers & PR consultants

10 must-have AI tools for freelance marketers & PR consultants

In the 'Game of Thrones' cutthroat world of freelance marketing and public relations, staying ahead of the competition isn’t just about creativity, it’s about working smarter to get to the throne.   Source  Using every resource is also crucial to success. Today’s top...

AI in public relations: The new frontier in 2025

AI in public relations: The new frontier in 2025

The landscape of public relations has undergone a radical transformation in the past few years, and as we approach 2025, artificial intelligence (AI) is emerging as one of the most innovative tools in the marketing and publicity sectors. No longer relegated to the...