In a world where businesses operate across continents, language barriers can hinder meaningful brand communication. The growing sophistication of multilingual AI offers an unprecedented opportunity for PR professionals to overcome these barriers and connect with...
"Clear feedback is fundamental to improvement," as Sir David Brailsford, leader of Team Sky, put it. In today's ever-changing world, it's vital to constantly integrate customer feedback. With so much competition and rapid changes, businesses need to make sure they’re...
In the world of artificial intelligence, OpenAI's dominance seemed unshakeable, with ChatGPT as a well-established household name. That is, until DeepSeek burst onto the scene. Within days, this free and open-source competitor generated massive excitement across...
DeepSeek, a Chinese AI firm, has ignited intense speculation over the chips used to train its models. The key question: Did DeepSeek stay within legal boundaries, or did it acquire restricted Nvidia chips through unofficial channels? This debate is about more than...
In the ever-evolving world of artificial intelligence and semiconductor technology, NVIDIA has long been at the forefront, pushing the boundaries of GPU capabilities and AI-driven computing. However, recent events have put the company under an intense spotlight, as a...
Helping companies navigate new situations, new technology, managing communication challenges, or educating audiences is nothing new to the PR world. But why does it feel so different with AI? I’m not sure I’m supposed to say this, but it’s been 25 years in this...
AI isn’t just advancing—it’s becoming a geopolitical flashpoint. In just a week, speculation about a DeepSeek ‘ban’ exploded on X.com, shaping perceptions before any official action was taken. But how did this narrative take hold so quickly, and what does it reveal...
Did you know that 71% of organizations report that using collaboration tools improves team productivity, while 85% of employees say they are more engaged when they have access to efficient communication platforms? In public relations, where managing complex workflows...
AI has dominated headlines since ChatGPT’s arrival, but this week, the emergence of an upstart rival sparked a media frenzy of its own, commanding global attention. The phenomenal rise of DeepSeek—the virtually unknown Chinese entity whose newly launched model...
In today's fast-paced digital world, brands need tools that keep up with the speed and complexity of online conversations. Traditional press releases and one-sided messaging are on the way out, and AI-powered communication tools are on the rise. Artificial...
With digital transformation strategies becoming the new normal in almost all industries, businesses across the world are adopting digital solutions to upgrade their processes and communication. PR is no different. After all, embracing digital technology is slowly but...
In 2022, the marketing industry experienced a digital gold rush. Early innovators swarmed to ChatGPT, eyeing possibilities to transform experiences, scale outputs, and enhance workflows (among other jargon-forward goals). To their credit, these early innovators were...