The main job of public relations is to create trust, share meaningful stories, & build strong relationships with the public. And in 2025, PR still has the same purpose, but there’s now something new or different affecting how it’s done. Nowadays, since more...
PR’s Modern Dilemma: Pretty Dashboards, Ugly Delivery In today’s world of media velocity and metrics-obsession, PR professionals rely on dashboards, sentiment analytics, and campaign reports as much as they rely on press relationships and storytelling. But while many...
In today’s highly competitive digital economy, customer expectations are not just evolving—they’re skyrocketing. With an overwhelming number of choices and information at their fingertips, modern consumers demand experiences that are not only seamless but also...
Marketing today is nothing like what it was a couple of decades ago. When channels were fewer and content demand was lower, teams could afford to move slower. But today? You are expected to: Run personalized, multi-channel campaigns, React to market shifts in real...
Artificial intelligence has rapidly become one of the most transformative forces across every industry, and public relations is no exception. From automating routine tasks to offering deeper audience insights, AI is reshaping how PR professionals strategize,...
4 questions covered in this article: How can AI and humans work together to reduce noise in media monitoring? Which 2025 audience trends matter most for setting alert thresholds? How should teams design a human-in-the-loop workflow from triage to decisions? Why use a...
Marketers have to deal with lots of data every day in 2025. This data might come through social media, ads, and emails. Marketers need to analyze the data thoroughly to make reports, which takes a lot of their time. But nowadays, this effort is being taken over by AI...
You’ve built something amazing, a web app, an open-source tool, or a slick coding utility. But no matter how good your project is, it won’t gain traction unless people know it exists. That’s where marketing comes in. And no, you don’t need a marketing degree to do it...
Artificial intelligence (AI) now plays a central role in public relations. It automates tasks, delivers real-time insights, and helps PR teams build smarter, faster campaigns. From tracking media coverage to managing crises and customizing content, AI brings speed...
Many developers know how to build great products. But when it comes to marketing, things can get tricky. The good news? AI tools can now help you reach more people, create better content, and market smarter without needing a full-time marketing team. Automate Social...
If you sometimes feel overwhelmed by the countless digital marketing tools available in today’s market, you’re not alone. Given our current dynamic tech landscape, it’s easy to feel lost when trying to determine which tools will effectively elevate your marketing...
The artificial intelligence revolution has reached an inflection point in 2025, transforming from experimental technology to mission-critical business infrastructure. As organizations across industries witness AI agents automating complex workflows, enhancing customer...
