You probably know how AI tools can speed up repetitive PR tasks and uncover valuable insights that once took hours to find. But with that convenience comes responsibility. Sensitive data often powers these tools. They also rely on algorithms that may not always be...
How to boost your small business with AI: A beginner’s toolkit
Are you an owner of a small business? Or is your business bossing you? Lack of staff members, resources and time makes every small business owner run around like a headless chicken. A recent study by Amex Trendex revealed that 68% of small business owners wished they...
The power of AI-driven sentiment analysis in modern PR
Artificial intelligence isn't just transforming how we communicate. It's redefining how we understand communication. In today's public relations landscape, where perception can shift with a single tweet or viral video, staying ahead of sentiment is no longer optional....
10 must-have AI tools for freelance marketers & PR consultants
In the 'Game of Thrones' cutthroat world of freelance marketing and public relations, staying ahead of the competition isn’t just about creativity, it’s about working smarter to get to the throne. Source Using every resource is also crucial to success. Today’s top...
AI in marketing and communications: 9 key ethical concerns brands face—and what they must do
Artificial Intelligence has become a cornerstone of modern marketing strategies. From personalized advertisements and automated chatbots to predictive analytics and customer segmentation, AI technologies enable marketers to optimize user experiences like never before....
How to automate PR insights from data to make smarter strategic decisions
Public relations strategies are changing quickly in the era of big data and artificial intelligence. PR professionals can now access audience, campaign, and result data in volumes. The difficulty is in analyzing such data to obtain strategic insights that enhance...
AI in public relations: The new frontier in 2025
The landscape of public relations has undergone a radical transformation in the past few years, and as we approach 2025, artificial intelligence (AI) is emerging as one of the most innovative tools in the marketing and publicity sectors. No longer relegated to the...
10 benefits of using advanced technology to enhance your PR effectiveness
Establishing and maintaining a positive perception of a company, brand, or individual is the fundamental objective of public relations. Technology has become a powerful PR ally in the modern world. It has improved the work of public relations professionals by...
8 ways AI-powered PR is changing B2B communications strategies
AI-powered PR is assisting businesses in tracking brand mentions, predicting media trends and creating engaging content. Whether you are writing a press release or finding the best journalists to pitch a story, AI is making PR smarter, faster and more effective. In...
The ultimate guide to AI video generators: 12 myths vs. facts
In today’s fast-paced digital world, video content is king. Whether you’re a content creator, marketer, or entrepreneur, producing high-quality videos quickly can be challenging. This is where a free AI video generator comes in, offering an effortless way to create...
Adverse media-screening AI’s role in enhancing compliance
Companies must follow an increasing series of regulatory standards as the rules keep changing. A main challenge for companies is anticipating risks that come from negative media or adverse events. Businesses from all industries depend on adverse media-screening AI...
5 powerful tips for using AI in omnichannel marketing
Want loyal buyers? Don’t wait for them to come to you. Instead, meet them where they are with consistently delightful experiences. You need omnichannel marketing to create seamless customer journeys across all relevant platforms. However, managing a consistent...