PR Tech & AI
The power of AI-driven sentiment analysis in modern PR

The power of AI-driven sentiment analysis in modern PR

Artificial intelligence isn't just transforming how we communicate. It's redefining how we understand communication. In today's public relations landscape, where perception can shift with a single tweet or viral video, staying ahead of sentiment is no longer optional....

10 must-have AI tools for freelance marketers & PR consultants

10 must-have AI tools for freelance marketers & PR consultants

In the 'Game of Thrones' cutthroat world of freelance marketing and public relations, staying ahead of the competition isn’t just about creativity, it’s about working smarter to get to the throne.   Source  Using every resource is also crucial to success. Today’s top...

AI in public relations: The new frontier in 2025

AI in public relations: The new frontier in 2025

The landscape of public relations has undergone a radical transformation in the past few years, and as we approach 2025, artificial intelligence (AI) is emerging as one of the most innovative tools in the marketing and publicity sectors. No longer relegated to the...

5 powerful tips for using AI in omnichannel marketing

5 powerful tips for using AI in omnichannel marketing

Want loyal buyers? Don’t wait for them to come to you. Instead, meet them where they are with consistently delightful experiences.  You need omnichannel marketing to create seamless customer journeys across all relevant platforms.  However, managing a consistent...