The first deepfake I recall seeing was not particularly sophisticated. It had bad lighting, and the lips were slightly out of sync. However, it was effective enough to deceive passersby, and that was the problem. Fast-forward to 2026, and deepfakes have become a much...

Generative AI is transforming how information is created, discovered, and consumed. For PR professionals, this shift is more than a technological curiosity. It is a fundamental change in how audiences encounter content and assess credibility. Traditional approaches to...

AI video creation software is no longer experimental. Video professionals now use AI to generate and edit usable footage without full crews, and that’s not the only thing they can do. They can also generate coherent scripts from scratch and even convert text into...

Press releases have always been the backbone of brand communication, but now brands are drafting them in unexpected ways. For example, 75% of PR professionals now use generative AI in their workflows, a dramatic jump from just 28% in early 2023. But does AI hold up...

Traditional PR often struggles with targeting the right journalists, measuring return on investment (ROI), and spotting risks before they become crises. But AI in modern PR has changed that. Let’s take a closer look at why AI-powered tools are so important in modern...

In the fast-paced world of public relations, efficiency is more than a competitive advantage—it is essential. Every campaign, every press release, and every media pitch competes for attention in an environment defined by immediacy and volume. Artificial intelligence...

The world of public relations is no longer waiting for the following big headline, is it? Rather, it’s starting to become apparent. Predictive PR has emerged as the next leap in brand communication by blending artificial intelligence with Big Data. Once seen as a...

Generative AI has created a wealth of new opportunities for the PR industry—along with plenty of new challenges. A new resource from The Public Relations Society of America (PRSA) aims to tackle AI obstacles with practical, structured guidance to help communications...

Only fresh content wins attention. That is true, but not complete! If you keep your posts updated and do not let them lose their relevance, then they are more likely to rank than even newer content. In fact, a study by Ahrefs found that nearly 72.9% of top-ranking...

The AI boom was inevitable, but the backlash over its use in digital marketing was just as fierce. Brands racing to leverage artificial intelligence for content creation, customer service, and design often find themselves dodging criticism from consumers, creators,...

In an era where news travels at the speed of a tweet and a brand’s reputation can change within hours, the role of artificial intelligence has become indispensable in public relations. For years, PR professionals have relied on intuition, experience, and relationship...

Nobody could have predicted a few years ago that a digital assistant would influence how the world hears your narrative. However, now we have brands utilizing algorithms to craft headlines that reach millions of people, while public relations teams use AI technologies...