Having a good public relations strategy is important for marketing and maintaining a positive reputation for any business. Law firms are no different in this regard, as keeping up a strong image for the firm is crucial for an effective legal strategy. Litigation...
Facing significant pressure to increase their oversight of ESG issues including climate and diversity, directors around the world say they’re concerned that their companies will not be able to execute on their ESG ambitions, according to a new report from Boston...
A communications degree can lead to an exciting and rewarding career in the ever-growing field of communications. Communications degrees are offered at many colleges and universities, and there is a wide variety of communications degree programs to choose from....
As we move further into the 21st century, it's important that businesses keep up with the latest trends to stay ahead of the competition. One such strategy is media monitoring. This is a process by which companies collect and analyze data from various online sources....
Web 3.0 PR is a concept that examines trends and new innovations in order to gain a better understanding of the internet. It's not only getting better; it's radically altering our perceptions of the Internet. Web 3.0 marketing includes more than just websites and SEO....
Despite the promise of artificial intelligence, many AI business initiatives seem to keep running into roadblocks. In a new survey from enterprise machine learning (ML) platform Comet, hundreds of ML practitioners were asked about their experiences and the factors...
Public relations is a vital aspect of your company's brand. You need to ensure all aspects of your PR are in service of your brand and showcasing a positive image. It's also a useful tool for introducing new concepts, services and initiatives, such as cryptocurrency....
New research from comms giant WE Communications uncovers rising expectations from brand stakeholders that the move to a more climate-friendly economy should be fair and equitable to all people and communities—a principle known as “just transition.” The firm’s latest...
While three-quarters (77 percent) of respondents in a new business survey say they work in an environment where it is safe to fail in the name of innovation, 38 percent said their companies are not investing enough in innovation, 35 percent cited the lack of clear...
Marketers are prioritizing digital first, but have struggled over the past two years to keep up with consumers' changing media habits, according to new research from Nielsen. The firm’s new 2022 annual marketing report, Era of Alignment, the first global report of its...
As brands are staking their claim on the metaverse continue to multiply, new research from consumer insights data platform Zappi shows that consumers don’t have a desire to shop on the metaverse and that appeal and trust is still low. The survey, which asked consumers...
As the marketing and advertising industry moves away from third-party cookies as measures of consumer behaviors online, many are turning to surveys to understand the consumer journey, but caution is due—a new study from consumer insights platform DISQO reveals that...