The CX crisis is creating a new temperament among consumers when it comes to the digital experience. New research from testing and digital quality firm Applause shows that the vast majority of users will decide to leave a digital service based on only one...
Which brands do consumers consider to be their most loved? According to the fifth annual ranking of America’s “most loved” brands from Engagement Labs, which combines online social media listening and offline word of mouth social data with predictive analytics....
The public relations industry is constantly evolving. Keeping up with the pace of change is vital for PR professionals to stay on top of current trends and best practices. Here are tips for putting your PR team at the top of its game in 2022. 1. Partner with the sales...
Events of the past year have created numerous obstacles for organizations to navigate, including the shift to remote and hybrid work, the rapid acceleration of digital transformation, and a widening technical skills gap. As companies seek to reinvent themselves,...
New research from restaurant-focused tech firm Popmenu examines consumers views on the safety of in-person dining—whether they’re vaccinated or not. After enduring a "will this ever end?" hiatus from on-premise dining, restaurants are beginning to fill tables and...
Corporate America has made demonstrable progress on diverse board representation. Yet, a new study from asset management firm Ariel Investments shows the world’s largest companies still have room to grow on effectively operationalizing diversity, equity and inclusion...
Just how hard do brands have to work to earn loyalty that drives positive business outcomes amid ever-rising consumer expectations, supply chain disruptions, and less access to third-party data? New research from e-commerce marketing platform Yotpo reveals that 40...
Public relations professionals help companies of all sizes protect their reputations and project a positive image. These days, that's a tall order. Social media networks have wreaked havoc on the traditional PR model where the broadcaster controlled the channel. Now,...
At a time when almost three-quarters (72 percent) of organizations' customer interactions are now digital, organizations could lose on average $7 million ($6,846,979) in revenue if they fail to successfully complete digital transformation initiatives, reveals new...
We will start the discussion by taking a bold stand. The real strength of sales and marketing lies in public relations. Allow us to expound on this point a little bit. If we are to define marketing, it is all about creating brand visibility. Sales are about getting a...
New research from global AI training data firm LXT finds that investment in artificial intelligence is strong at mid-to-large US organizations, and that fully 40 percent rate themselves at the three highest levels of AI maturity, having already achieved operational to...
"Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens." -- Alvin Adams The QR code has been around since the mid-90s. Originally invented to improve the manufacturing process of vehicles and...