Disinformation, or deliberately false or misleading information, has been a burgeoning issue since the advent of the social media era, but as we know, the issue has increasingly worsened over the last few years as political divisiveness has become rampant in American...
Despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel this year, according to the 2022 Social Media Marketing Trends Survey recently released by enterprise social analytics firm ListenFirst. More than half (55...
Social media aims at maintaining an excellent brand reputation. According to Statista, the social media industry is expected to grow to 4.41 billion users in 2025. Statistics by Datareportal reveal that an average social media user spends about 2.5 hours of his day on...
Sustainability has become a front-seat issue for brands and businesses today, but execs can’t help but wonder: how does it impact the bottom line? New research from NTT reveals that nearly half (44 percent) of companies experience improved profitability as a result of...
Eye-opening new research from Accenture reveals how the urgent need for global reporting standards on environmental, social and governance (ESG) performance that emerged at COP26 through the International Financial Reporting Standards Foundation (IFRS) is ushering in...
Digital technology and advanced computing are revolutionizing our lives, spurred by the new normal caused by the pandemic. To keep up, companies need to be aware of increasing demand for improved digital experience among consumers. Let’s take a look at how...
There are certain business functions that many entrepreneurs and small to medium-sized businesses take for granted. The finances, accounting and wages, deliveries and logistics, the brand, and business identity are some of the most basic business functions that can be...
New research from Camera IQ, a no-code design platform for augmented reality, reveals the extent to which consumers crave AR experiences, how AR affects their relationships with the brands that use it—and how it serves as a gateway to the metaverse. According to the...
If you're starting a career in public relations, it can be hard to know where to start. The modern world is so connected; getting an effective start in the PR world can be confusing. If you're looking to make your first few years in personal relations successful,...
While brand loyalty is historically thought to be based on money-saving opportunities like product discounts and loyalty program perks, new research from CX software firm Redpoint Global asserts that the concept of loyalty is shifting in the post-pandemic age. The...
Are you looking to improve your brand reputation? Nothing is more important than a brand reputation, as this will have a direct impact on your success. Consumers will always go with a brand that is trusted, established, and has a positive reputation as they know that...
Just as business processes and strategies were impacted, the pandemic introduced significant uncertainty into the workplace and forced employers around the world into highly reactive short-term communication strategies to deal with the frequently changing...