There can be a lot of benefits to hiring interns at your PR firm. Not only can it help you to find future employees that can be great assets to your company, but it can also be a good way to help those just starting out on their career paths find their passions and...
With increasing emphasis on marketing’s role throughout the journey from awareness to satisfaction, customer relationship management firm Insightly recently released new insights into how businesses can keep pace with the evolving customer journey in 2022. The firm’s...
When it comes to public relations, at the end of the day, all companies are trying to do is attract new leads, reach new audiences, and get them interested in a company’s products or services. However, getting media coverage from a major publication, podcast, or TV...
With the new year now upon us, it’s a great time for brands to look at potential trends in digital marketing and digital PR for 2022. For companies to be able to make a good plan in the short term, they always have to be keeping an eye on their long-term plans. While...
Looking back over the last two years of the COVID-19 pandemic, company experiences varied widely across the United States, with 32 percent saying they struggled quite a bit. However, new research from growth consultancy Express Employment Professionals finds that 62...
Most of us are not heading into 2022 with the same sense of relief and anticipation we felt 12 months ago. Will next year be 2021 redux? Or will we be able to apply some of the lessons learned to devise a better path forward? Marian Salzman—one of the world’s leading...
In the business world, particularly when it comes to data software, a company’s observability is defined as the ability to collect data about program execution, internal states of modules, and the effectivity of communication between components. It’s essentially a...
It is commonplace in your business for departments to come together to work towards a common goal. Two of these groups that frequently collaborate are public relations and human resources. Together, they strengthen your company’s image in your community to bring new...
Blogging has long ceased to be the means of pampering one's ego or sharing some random ramblings with the world. Instead, it turned into a lucrative business where anyone with experience in a certain subject could make a living. On the other hand, many beginners who...
With the craziness of the last two years, we could all use a little simplicity right now. The pandemic has made people's lives more complex—and consumers are more willing to pay a premium for simpler experiences, according to research in the ninth edition of...
As consumers rethink their relationships with companies today, new research from Talkdesk, a CX leader for customer-focused companies, finds that loyalty is being disrupted. Although loyalty today is primarily driven by companies’ ability to resolve customer issues on...
A huge wall in American business is crumbling as the traditional stockholder-focused concept of capitalism gives way to an emerging stakeholder-focused version. Nearly 90 percent of C-suite executives surveyed around the world believe this shift is underway, and...