You can be sure that after the November 2 elections and the Atlanta Braves defeating the Houston Astros in the World Series, the top brass of the Democratic party and of many Major League teams are acting the same way that top executives of public relations companies...
The past 18 months have necessitated some serious pivoting, agility and other forms of on-the-fly innovation from brands and businesses as consumer engagement, business models and the world in general were turned on their heads. But it may now be paying off for the...
Virtually all businesses and organizations in the digital age need an online presence in order to thrive. If you work in PR, part of your job may involve managing the online presence of your employer or clients. One way you can accomplish this more effectively is to...
Communications agencies got back on their feet in 2021 after a deflating 2020, but this is no time for marketing and PR firms to rest on their laurels, according to a newly released agency survey and report from marketing business development firm RSW/US. This year's...
In the wake of several converging cultural and social phenomena over the last few years, the role of corporate communications has been forever altered—shifting away from what has traditionally been viewed as a support function towards one increasingly recognized as an...
Due to the tough competition between businesses, it’s essential to get your brand name out there to secure customers. This tactic, otherwise known as brand awareness, is the act of using techniques for consumers to identify and remember your brand and ultimately...
New research from comms giant Ketchum exposes a reputational chasm between positive attitudes toward technology and a growing skepticism and increased scrutiny of technology companies' business practices, from both enterprise purchasers and consumers. According to the...
Where will consumers be spending their money this holiday shopping season? That is indeed the looming question during this uncertain year. New research from Intuit suggests small and local businesses will be the big winners in 2021, revealing that 93 percent of U.S....
Even as COVID rates continue to decline and economic growth has resumed in many parts of the world, more than half (56 percent) of people globally believe the worst of the pandemic is still ahead, new annual research from The Milken Institute and The Harris Poll...
Every business needs digital marketing in today’s day and age, but there is a lot of choices that companies have, and this can make it hard to succeed. Businesses will always go with the marketing agency that has the best reputation as they are more likely to have a...
When it comes to customer service, the biggest disconnect between consumers and businesses is the desire to solve an issue the first time the company is contacted. This is what customers want, but businesses seem to have different—and contradictory—goals on first...
Sustainability is becoming increasingly important in consumers’ purchasing decisions, especially as consumers see themselves, along with for profit companies, as the primary catalysts for change, according to new research from strategy and pricing...