As consumers lose trust in governments and the media, they are redirecting their trust to other entities—yielding an unprecedented opportunity for businesses to boost trust across their stakeholder ecosystem, according to Forrester's new Trust Imperative research. A...
Businesses are desperate to recover and move on from the pandemic, but consumer confidence is low, so it has never been more important to have a positive reputation for your brand. Trust is hugely important in the current marketplace, so you need to be doing all that...
As we turn our sights to a recovering retail economy, one vestige of the COVID experience will be sticking around for the foreseeable future—customer service is now so important for retailers and marketers that a whopping 90 percent of consumers say they would not...
Bulldog Reporter is pleased to announce the winners of the 2021 Bulldog PR Awards, recognizing both the most outstanding PR and communications campaigns, and the most extraordinary individual and agency contributions to the industry. The Bulldog Awards are the only PR...
Augmented Reality (AR) has been tossed around for a couple of years as a powerful fledgling tool for brands and business communicators, but hasn’t quite landed yet on the strategy spectrum. But that’s about to change—new research from Deloitte Digital and Snap Inc....
Good public relations is vital for every single industry in the business world, especially now that most businesses are partially based online and are looking to attract customers from all around the globe. However, acquiring good PR is more important for some...
The evolution of data brings both promise and heartache to business leaders and communicators. Even though data aspirations are high across Global 2000 enterprises, only a mere 5 percent of C-level executives have a high degree of confidence in the data they have, new...
Marketing changed gears during COVID—the pandemic drove shoppers online in record numbers, cementing digital experiences as the primary way to reach and engage consumers in industries ranging from retail and quick-serve restaurants to banking, travel and healthcare....
It’s certainly safe to say that consumers expect a lot more from the brands they patronize these days than ever before—whether by contributing more to their communities or taking stands on divisive societal issues, brand loyalty is now a much more complex goal for...
The tertiary sector of the economy, widely known as the service sector or service industry, differs from primary and secondary industries only by the type of value it creates. This is why a company in the service sector needs to maintain its public image just like a...
There wasn’t a lot of good news going around in 2020, but while negativity drove an unprecedented amount of clicks and content consumption in the media last year, it had the opposite effect on marketing campaigns. New research from conversion intelligence software...
The job market is a competitive place, and when you’re applying for any kind of PR position, you need to make yourself stand out from the crowd. Here are six tips to help you get noticed when you apply for a job in PR: 1. Get qualified A great way to make your...