It’s no secret that brands are compelled to become more consumer-centric in the digital-driven post-COVID age, but new research from agile research tech company Feedback Loop reveals that many brands are relying on valuable consumer input to make decisions about...
New research from EY analyzes the views of more than 100 global media and entertainment (M&E) executives about how recent events have impacted their businesses. The research reveals that nearly half (48 percent) of execs surveyed say that increasing resilience is...
As it has for everyone else, the COVID experience has been catastrophic for business leaders and decision makers, but also an opportunity to learn more about their ability to adapt and manage key relationships. New research from leadership advisory and executive...
Through public relations, companies are able to build and then maintain a positive image with the public. At the heart of PR is effective communication and dialogue with both sides. That includes companies gaining more exposure to audiences through using various...
Even though the health & hygiene industry has increased its performance from a year ago, largely due to the increased demands for germ-killing products during the pandemic, it still ranked eighth out of the 10 industries studied in MBLM’s Brand Intimacy COVID...
Today’s brand and business marketers need to take advantage of every opportunity they can find to differentiate their shops and engage their target customers from every reputational angle, and new research from digital and creative agencies directory Top Design Firms...
Branding is the primary goal for public relations. Every company out there is looking to build relationships and trust with new audiences every day. They also look to strengthen these relationships by constantly reaching out to the audiences on various platforms....
Happy Spring! As the world starts to approach some semblance of normal (but with still a ways to go), our Bulldog coverage is keeping pace and beginning to turn focus back to the everyday issues and concerns of doing PR, and this is reflected in our Top 10 posts from...
As consumers continue to adjust to the impacts of COVID, new research from data-driven CX management firm Merkle explores how the pandemic and other social, economic, and political events have catalyzed several fundamental pivots when it comes to how consumers...
Marketers understand the incredible impact that online reviews can have on their business and on the ability to bring in new customers. However, the world has entered into uncharted territory as consumer behavior rapidly evolved due to the pandemic—which begs the...
A few years ago, One Click, an online eyewear retailer ran into a problem. One of their brands, Sunglass Warehouse went into a slump—its website traffic and revenue were hit. They needed to do things differently. One of the solutions they came up with was to create...
Communicators are still figuring out the post-COVID consumer (hopefully, we’re almost there)—why they’re loyal to certain brands, how they think about these brands, and what leads them to change their brand loyalties. New research from digital marketing agency Boston...