Amazon became an even bigger behemoth during COVID, with consumers turning to the company’s reliable delivery services, tailor-made for such a crisis. But new research from digital experience management software firm Sitecore reveals that 40 percent of U.S. shoppers...
Having a good public relations team can make a world of difference to any business. Many people get confused about the concept of PR and the ways in which it can be beneficial to their company. PR is not advertising or marketing. Rather, it helps shape the attitude of...
Rather than product placements and advertisements, social media users are typically drawn to informative content that provides insight into a subject of interest. In fact, most social media users (58 percent) in the U.S. have not and never intend to buy products...
With the world thrust into financial chaos during the COVID crisis, new survey research from European independent financial communications agency network Fincom Alliance seeks to better understand how PR and communications practices within the financial sector have...
Corporations have whole departments and large budgets dedicated to public relations, which makes harnessing the power of good PR intimidating when you own a small business. Thankfully, there are many things you can do to craft the right narrative about your products...
Not surprisingly in a still-COVID-entrenched world, most consumers remain wary of travel, and new research from CX software provider Redpoint Global finds that 67 percent are expressing frustration at receiving vacation offers when they are unable (or unwilling) to...
Visibility into planning processes and the alignment of software development and delivery processes to business objectives are critical to driving better outcomes. But new research from value stream platform creator Digital.ai finds that more than half of enterprise...
A new survey from brand management software company Frontify queried in-house branding experts to see how co-creative their brand development and management process is—uncovering critical opportunities for improvement and top challenges in the process. The firm’s...
Is influencer marketing just hype or is it here to stay? Fourteen percent of marketers believe it’s “overhyped” while 92 percent of consumers trust influencers. Influencer marketing is fast replacing traditional marketing with 61 percent of marketers working with...
Consumers today keep their smartphones on them for immediate access to information—and it’s usually their go-to source to find out about anywhere they plan to go. In fact, new research from design and creative agencies directory Visual Objects reveals that 76 percent...
More than any other factor, good content is the driving force behind being successful online. Offering engaging, interesting content gives visitors a reason to come to your website—and, perhaps more importantly, will more than likely also give them sufficient reason...
COVID has slowed down our culture, but the business world is chugging along at lightning speed—and making decisions in real time has become critical for leaders, especially when it comes to communicating with customers. Real-time decisioning technology can play a...