Thanks to their versatility and reliability as effective marketing tools, animated video explainers have gained a ton of popularity over the past few years. So, it's hardly surprising that artists and designers regularly working with this type of content have honed a...
While food inflation in the UK has shown signs of slowing over recent months, unfortunately, UK food prices are still up. In fact, the ONS reports that food costs have increased by over 17 percent in 12 months, and experts predict they’re unlikely to fall anytime...
Because of its quick rise and rapid incorporation into business practices, just a small proportion of professionals are adequately trained on how to use AI well enough to achieve optimal productivity, but they sure understand the need to have and know about these...
Like other Purpose initiatives, companies were quick to embrace diversity, equity and inclusion (DEI) and declare their commitment to the ideal of a fair and equitable workplace—but in a struggle to quantify goals, progress and strategies, many ended up just treading...
Did you know that every buyer starts their buying journey with research? In doing so, they look for positive reviews for the products they want to purchase. Such reviews help them make a better buying decision by boosting your credibility and convincing them to...
The social media environment has seen some major changes over the last several months, with the launch of Meta’s Threads, Twitter’s rebranding to X, and TikTok’s introduction of text-only posts—and marketers find themselves further challenged with navigating the...
Public relations requires careful strategizing and planning, often months or even years in advance yet with the ability to change at the last minute. PR specialists use a range of tools to help them manage ongoing and future campaigns and streamline their strategies....
Ever since the internet age began, PR firms and practitioners have considered media relations just part of their responsibilities. And once social media became a viable business tool, that multi-tasking role became even more complex. New research from tech PR and...
As the corporate landscape prepares for its AI-powered future, a new research report from Leadership Dynamics, an analytics and evaluation platform owned by leadership insights firm The LCap Group, offers a look into the likely future of the C-suite, spotlighting the...
A digital public relations ambassador is a person who represents and promotes a brand and its products or services through digital PR strategies such as acquiring high-quality backlinks and publishing content. Traditionally, a qualified person would be hired as a...
On August 28, The U.S. Department of Transportation posted the following: “WASHINGTON – The U.S. Department of Transportation (DOT) today fined American Airlines $4.1 million for violating federal statutes and the Department’s rule prohibiting tarmac delays of three...
With the holiday-shopping season now squarely on communicators’ radar, it’s a good time to take a look at another seasonal pastime—the act of giving. New research from social impact commerce platform ShoppingGives takes a closer look at giving patterns for consumers...