Distributing press releases to journalists, reporters, and other influencers is a great way to build awareness of your business. After all, if you’ve got a great story or news to share about a brand, you want it to get as much coverage as possible. That’s exposure for...
A recent report showed us that this year’s back-to-school shoppers were (under certain conditions) remaining loyal to the brands they purchased from in past years, and new research from retail solutions firm Sensormatic Solutions reveals another old-school shopping...
The digital world is distracting, and only great products won’t cut it. You need something tangible to make your venture newsworthy. People connect with brands that recognize their emotions and show empathy. So an emotional appeal in your media pitch is fundamental...
In today's highly competitive business landscape, a company's reputation can significantly impact its success. While businesses focus on various aspects to build a positive image, one critical factor that often goes overlooked is the role of suppliers. The suppliers a...
On more than one occasion—including the notorious about-face of AI pioneer and former Google CEO Geoffrey Hinton—the potential danger of artificial intelligence in the hands of unscrupulous marketers has been red-flagged, even from within the industry. And that...
Living in a digital world, we have to embrace technology and watch for advancements to catch up with innovation. This is true both for our personal lives and for business. Technology keeps revolutionizing the business landscape, permeating all industries, including PR...
In business, cultivating strong relationships with corporate clients is essential for long-term success. A key aspect of building and maintaining these relationships is the art of corporate gifting. When done thoughtfully and strategically, gifting can be a powerful...
Yes, generative AI is everything they say it is, and most likely more resourceful than we currently realize. And while business leaders are tripping over each other in a mad rush to get the wunderkind tech deployed, new research from AI communication assistance firm...
In today's fast-paced and competitive business landscape, establishing a strong brand presence in the media is paramount for success. One powerful tool that can help achieve this is the press release. Press releases serve as a vital communication tool, enabling...
Data-driven content has increasingly ruled the media landscape—especially in response to trends of consumers distrusting the media. Journalists have relied on research more than ever to back up claims, shore up the integrity of their writing and ensure their pieces...
Starting your own business isn’t going to be a cakewalk. It’s tough out there right now, and as a first-time entrepreneur, you are likely to encounter various obstacles and pitfalls along the way. Understanding and learning from the mistakes made by others can...
Just a year ago, as the creator economy was blossoming into a monetized industry in its own right, generative AI tools like ChatGPT and Dall-E were barely a thought for most. When the tools appeared early this year, the initial reaction of many professional content...