As someone who works in business, you need to be able to understand how branding works. Your brand is essentially the identity of your business. It is how people are going to recognize your company. It includes the likes of logos, color schemes, marketing, uniforms,...
While other research reports have found that employees may be intimidated by or even fearful of emerging tech such as AI, new research from business analytics and consulting firm Ernst & Young paints an entirely different picture. The firm’s recent survey finds...
Effective public relations are a key facet of every successful enterprise. PR campaigns allow a conversation to take place between the organization and its clients, customers, and other stakeholders. This can be incredibly important for a variety of reasons....
The terms content marketing and brand journalism are often used interchangeably, which makes it confusing for a lot of people in the marketing industry. In this article, we will shed light on the disparities between content marketing and brand journalism, emphasizing...
As brands and businesses are aware, today’s consumers want more than just products and services from the companies they engage and spend with—they also want to know they’re transacting with an organization whose values align with their own, shares the same societal...
Running a business can, at times, be a little like attempting to juggle while people continue to throw additional balls into the mix. No matter how skilled you are, you are never going to be able to keep all of those balls in the air without a little bit of help....
As revolutionary as generative AI has been for business operations—obviously for communicators, but this is true for virtually all sectors—the impact of this quick adoption is consequently making it more difficult for brands and businesses to be responsible with the...
Nowadays, most customers require reassurance before doing business with your company. If they don’t trust you or your brand, they’ll just go someplace else. That’s where great testimonials step into the spotlight, speaking volumes about your company’s credibility and...
You might think that good PR isn’t necessary if you have a business that builds or flips homes, but it has a vital place in giving the right impression to everyone you want to do business with. Failing to get on top of how your business looks to the outside world...
Data privacy remains a big concern for consumers and businesses alike, but in tough economic times like these, shoppers are willing to take more data-related risks for a better and more personalized deal, and a seamless experience. New research from mobile app...
Ever since TikTok experienced its massive rise in popularity, the platform has simultaneously battled calls for its demise—particularly in the United States. Creators have panicked on more than one occasion over fears that the app could shut down tomorrow, worrying...
Even though most brands and businesses would say “that’s not the case here,” creating a supportive and safe workplace environment for employees with disabilities is still a widespread challenge—and a big part of the problem can be attributed to PR shortfalls in...