It’s getting harder and harder to stand out. Every company is working incredibly hard to get its message across to its target audience, and everyone is looking for more effective ways to gain a foothold. Demonstrating expertise to your audience is crucial for building...
AI was ushered into business operations with excitement and innovative visions, but for some—including many in the content creation industry—it also brought fears that the revolutionary new tech would be making their mortal skills obsolete and taking their jobs. While...
Learn how to streamline your business processes and workflows to increase efficiency and productivity. Streamlining PR tasks involves simplifying complex or unnecessary steps, and can be achieved with a variety of approaches and modern technology platforms. Discover...
B2C communicators have long known that, when done authentically, influencer marketing is well worth the investment. But the indirect path from influence to purchase has been hard to quantify, and therefore often difficult to convince brand and marketing decision...
Like May flowers, Bulldog’s traffic blossomed last month, with some high-visibility posts from our contributors. These terrific writers tackled a wide range of comms topics, including AI use cases and warnings to heed, tips for increasing content visibility and...
As we know, the latest and greatest functions of AI for business arrived with a bang around Christmas time last year, and no one is surprised about the many bumps in the road that brands and businesses have encountered when incorporating the relatively new tech. But...
The customer voice has always been important, but with the growing influence of online reviews as a trusted resource for buyers, it matters more today than ever before. Surveys are a proven and cost-effective method of generating publicity based on that voice, yet...
I’ve previously warned of the dangers of writing with vampire words—those useless words and phrases that latch on to sentences and bleed them dry of meaning and vitality; bloodsuckers like “focus” and “prioritize” and “process.” In sticking with the horror theme, this...
In today's competitive business landscape, effective public relations plays a crucial role in building and maintaining a positive brand image. With the rapid evolution of technology and communication channels, businesses need to adopt interesting and innovative PR...
Like most other powerful tech tools, generative AI has a dark side—and if in the wrong hands, potentially darker than we’ve yet seen. To examine this vulnerability, the new 2023 Online Identity Study from risk assessment and compliance solutions firm Jumio takes a...
When I was a youngster, I believed the sports world’s hype that sports is all ice cream and cake and that the moguls of the business and their employees, the athletes, should be considered on a par with George Washington, Thomas Jefferson and the other Founding...
In today's increasingly interconnected world, public relations plays an invaluable role in shaping a business's public image. An effective PR strategy can make a company stronger—but how does PR work, and why is it so important for business? Buckle up, because you are...